Purple Rice: Color Rice and All The Things You Need To Know About Purple Rice

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Purple rice- a variant and derived from brown rice also known as black rice, is now increasingly popular in the Asian market. The following article will summarize what you need to know about purple rice

Purple Rice overview

Purple rice is a very special type of rice, produced and started to be popular in recent years. Therefore, although not as famous as other types of white or brown rice, purple rice still receives attention from some traders and is expected to increasingly bring economic benefits to the wholesale rice industry.


Purple rice overview

Origins Of Purple Rice 

Purple rice is a type of rice derived from brown rice, also known as black rice. Purple rice originated mostly from countries in Asia, famously Vietnam and China with different names. 

Purple rice is a very special rice variety, especially from color to flavor, so purple rice is increasing of high economic value.

To talk about the consumption market of purple rice, even though it is so special, purple rice is not popular, so it will usually only be consumed domestically or exported around Asia. Some European countries have also imported purple rice to prepare unique dishes, enhancing the taste of diners.

Read more: An answer to commercial potentials of wholesale wild rice


Wholesale Purple Rice

Purple Rice Leading Market

With the popular and well-received purple rice varieties mentioned above, the two leading purple rice-producing markets in the world are Vietnam and China.

Vietnamese purple rice is usually soft and pliable when cooked with a distinctive color.

Chinese purple rice has a darker purple color, similar to black rice, and is commonly consumed domestically.

Characteristics of Purple Rice

Because it has the same root as black rice, also known as brown rice, purple rice is often mistaken for these two types of rice. However, purple rice has very unique characteristics.

Purple Rice: Color Rice and All The Things You Need To Know About Purple Rice


The name purple rice immediately conjures up purple rice. Often purple rice varieties today will have a dark or light purple color with all different shades, so they are often confused with black rice.

The reason why rice has such a purple color is that rice contains anthocyanins, which make up the characteristic purple color of rice that we often see.


Purple rice is not as hard as black or brown rice, but not as soft as white rice either. In order to cook a pot of rice with standard softness, we still have to soak the rice before cooking so that we can enjoy the rice flavor to the fullest.


Like black rice, brown rice, purple rice also contains a lot of healthy nutrients such as Carbohydrates, Fiber, Cholesterol, Sodium. 

Therefore, in today’s life, more and more people find and buy purple rice to use.


Characteristics of purple rice

Purple Rice Types

  • Vietnam Purple Rice 

Currently, although there are many varieties of purple rice, the most commonly seen and used purple rice is Vietnamese purple rice (the type of rice produced by Ho Quang Cua – who invented the best ST rice line in the world). With distinct characteristics of each type, for comparison, Vietnamese purple rice has a higher export value and is preferred by many people because of its elasticity and flexibility in each grain of rice. In particular, when cooked, Vietnamese purple rice will have a clear purple color on. the rice, creating an extremely eye-catching and rich color for the dish.

  • China Purple Rice 

Purple rice, also known as forbidden rice or emperor’s rice, was once reserved exclusively for China’s ancient emperors. Like all rice species, it is descended from China rice and is technically a type of grass seed. It is the result of a mutated rice gene, available in two varieties: long-grain jasmine rice and sticky (glutinous) rice that is gluten-free.

Read more: Reasons to choose wholesale rice paper


Purple Rice Types

Purple Rice Benefits 

Along with high nutritional content, purple rice, or most colored rice, is often very beneficial for health.

  • Digestion

Purple rice helps to provide fiber and protein for the body. Regular use of purple rice is also very good and should be maintained because eating purple rice regularly will help the body replenish iron and antioxidants.

Because of this reason, the market for purple rice is now increasing day by day, thereby making rice traders see the potential and import more and more purple rice for sale.

  • Liver function

Liver damage can result from oxidative stress. Antioxidant-rich foods aid in the reduction of oxidative stress. As a result, the antioxidants in purple rice may aid in liver health. Purple rice’s cholesterol-lowering properties may also benefit the liver. According to a 2012 study, mice fed a high-fat diet with purple rice extract had lower levels of liver disease markers than those who did not consume the extract.

  • Cardiovascular benefits

Antioxidants in purple rice have been shown to improve heart health and reduce the risk of certain cancers. These compounds aid in the elimination of potentially harmful free radicals.

The body naturally produces free radicals, but if too many accumulate, oxidative stress can occur. Many health problems, including heart disease, are exacerbated by oxidative stress.


Purple Rice Benefits

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