Talking about wholesale rice – a successful agricultural business

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The world’s demand for rice has been increasing at a significant rate. As a result, wholesale rice has become a developed business field with long-term advantages. Hence, there are many interesting facts both buyers and suppliers should know about the wholesale rice market.

A glance at rice and its types

Over 3 billion people consume rice as the main source of energy, making it the most common staple food in the world. It is believed that rice is originally from Asia about 8200 years ago. Asia is also the largest consuming area, accounting for 90% of the total rice consumption. The following regions are South America and Sub-Saharan Africa. 


A glance at rice and its types

Rice is classified into many different types due to differences in appearance and characteristics.

Based on the length, there are 3 types

Long grain rice Medium grain rice Short grain rice
Length  > 6 mm 5.2 mm – 6.0 mm  < 5.2 mm
Texture fluffy and separate after cooking moist and tender after cooking sticky after cooking

Based on the length, there are 3 types

Read more:

The best brands of long grain rice

Based on color, there are 2 main types

White rice Brown rice
Way of process  The hull and the bran are removed  Only the hull is removed, the bran layers remain
Flavor milder nutty
Texture soft  chewy
Shelf life 25-30 years 6 months

Based on color, there are 2 main types

Major rice exporting countries

Being the global staple food, a large quantity of rice is exported per year primarily by 5 major countries including India, Thailand, Vietnam, Pakistan, and the United States. Therefore, people who want to buy wholesale rice usually cooperate with suppliers from those countries

Country Export volume  Value (USD)
India 15.5 million tonnes $ 8 billion
Thailand 7.5 million tonnes $3.7 billion
Vietnam 6.6 million tonnes $1.8 billion
Pakistan 4 million tonnes $2.1 billion
United States 3 million tonnes $1.9 billion

Top 5 countries with the largest rice export volume in 2020

It is easy to understand that 4 out of 5 major rice exporters are from Asia when this region is considered the largest rice-harvested area. Particularly, India spends nearly 44 million ha on rice cultivation, followed by Thailand and Vietnam, with 9 million ha and 7.6 million ha respectively.


Major rice exporting countries

Another reason is the environmental conditions. Although rice is produced in many parts of the world, only a few areas have enough environmental requirements for rice growth. India, Thailand, and Vietnam are the countries that have suitable climates, high daytime temperatures, a plentiful water supply, and good soil conditions. Hence, they become dominant rice producers and exporters.

 Popular rice types for wholesale

Although many types of rice are available, when mentioning wholesale rice, buyers pay much attention to the following rice:

Rice type Aromatic rice

(jasmine and basmati)

Indica rice Japonica rice Glutinous rice and specialty rice
Origin Thailand, Vietnam, Cambodia, India, Pakistan The foothills of the Himalayas in Eastern India South China Southeast Asia
Percent of global trade 16-18% 75% 5-6% 2-3%
Price (USD/MT) $97.6 $114.4 $89.6 $124.0

Source: USDA, Economic Research Service calculations; 2018

Among 4 outstanding names, basmati rice is the most popular wholesale rice type that has a considerable quantity exported to many destinations around the world. Particularly, 371,000 tonnes of basmati rice was exported to Europe in 2019-2020, in which the Netherlands was the biggest importer. Another importer of basmati is Iran when this country imported 1.32 million tonnes in the same period of time. Besides, the demand for basmati rice keeps increasing in China, Saudi Arabia, Indonesia, the USA, etc.


Popular rice types for wholesale

Elements contributing to a stable wholesale rice trade

To achieve success in the wholesale rice business, both importers and exporters should know the factors directly affecting this field. There are 5 elements contributing to a stable wholesale rice trade.

  • Rice production volume

Stable sources of wholesale rice heavily depend on the total rice production capacity. If the crop has high productivity and produces large quantities, the amount of wholesale rice provided by suppliers will be greater. 


Rice production volume

  • Weather

Climatic conditions have intermediate effects on wholesale rice in terms of quantity and delivery. Poor weather will reduce production quantities, leading to a significant reduction in rice volume for wholesale. Moreover, wholesale rice trade among countries will be restricted since bad weather conditions prevent many ships from on-time departure.



  • Shipment

Wholesale rice price varies due to the cost of transportation. In the case of the high delivery cost, suppliers have to lower the wholesale rice price to balance the final price. 



  • Political policies

A successful wholesale rice business is associated with the government’s policies. For example, due to the regulation of the export quota, there is a restriction in the amount of Vietnamese wholesale rice exported to other areas. In Thailand, many economic fields including the wholesale rice trade have become chaotic because of unstable political situations. 


Political policies

The recommendation of reputable wholesale rice suppliers

Choosing the right wholesale rice suppliers will help buyers have high-quality rice sources. Here are recommended wholesale rice suppliers for buyers to consider.

K-Agriculture wholesale rice supplier

Starting as a small company collecting rice and corn, K-Agriculture has become the best agricultural factory in Vietnam. With 25 years of development, K-Agriculture offers many different products of wholesale rice from fragrant rice to specialty rice at a reasonable price. This supplier of wholesale rice also has professional customer service and convenient delivery. 


K-Agriculture wholesale rice supplier

Wonnapob wholesale rice supplier

Founded in 1895, Wonnapob Company is a wholesale rice supplier from Thailand. The company aims to supply the best rice products which are safe and healthy for humans and the environment. 


Wonnapob wholesale rice supplier

Sunrise Foodstuff wholesale rice supplier

Another Vietnamese representative is Sunrise Foodstuff, with 10 years of development. The supplier provides wholesale rice for many customers in Eu, Africa, the U.S, and Singapore. Sunrise Foodstuff also offers a wide selection of products with high quality verified by many certificates.


Sunrise Foodstuff wholesale rice supplier

Lal Qilla wholesale rice supplier

If buyers are interested in the wholesale basmati rice trade, Lal Qilla is highly recommended when the company specializes in producing and providing basmati rice. Located in India – the motherland of basmati rice, Lal Qilla has many advantages to develop and release the best products. 


Lal Qilla wholesale rice supplier

HAS Rice Pakistan wholesale rice supplier

HAS Rice Pakistan is a wholesale rice producer and supplier from Pakistan, offering many high-quality products in 1kg-100kg packages. Major customers of this wholesale rice supplier are from the EU and the Middle East.


HAS Rice Pakistan wholesale rice supplier

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