Due to the significant development of the wholesale basmati rice trade, many basmati rice suppliers have been established to satisfy the increasing global demand.
Contents
Basmati rice suppliers’ overview
There are many things that buyers should know about basmati rice suppliers before working with them.
What are basmati rice suppliers?
Basmati rice suppliers can be individuals or companies that specialize in providing basmati rice to customers. To become a supplier of basmati rice, the company has to ensure 4 elements.
- Have the required documents such as FSSC 22000 or ISO 9000 to show the rice quality and business licenses.
- Processing facilities must meet strict requirements in rice production, approved by competent authorities.
- Ensure that their rice process and waste treatment are friendly to the environment.
- P rotect the rights of farmers and employees related to health, wages, and working environment.
4 criteria to become a basmati rice supplier
Basmati rice suppliers are different from distributors. While suppliers directly provide input resources for customers, distributors work as an intermediary between suppliers and end buyers. Besides reselling basmati rice, distributors also offer other services such as consultation, after-sale services, and payment.
Basmati rice suppliers can be classified into 2 types.
- Direct basmati rice suppliers are self-produced suppliers. They have rice fields and mills located right in growing areas such as India and Pakistan. So that the price of these basmati rice suppliers will be affordable.
- Intermediate basmati rice suppliers will be in countries such as Singapore or the Philippines, which are not specialized in growing basmati. They often import rice from the growing areas, and then invest in processing technology to produce high-quality products.
2 types of basmati rice suppliers
Leading products of basmati rice suppliers
The products offered are diverse because of the diverse customer needs. Featured basmati rice varieties include:
- Pusa Basmati 1121 is the most popular variety of basmati rice, having long grains with sharp points. Pusa Basmati is the best choice for Pilaf and Biryani.
- Basmati 386 is known as the premium variety when its length doubles if cooked.
- Ranbir Basmati is distributed to Dehradun, and Jammy & Kashmir. Its consumers are the local people who prefer a notable aroma and flavor.
- Taraori Basmati is the oldest variety that was grown in 1933 in Taraori. Pilaf is the most famous dish made by Taraori Basmati.
- Basmati 217 is the newest variety, having a rich aroma. Its grains are extra long.
Leading products of basmati rice suppliers
Basmati rice suppliers’ main location
India and Pakistan are the two major countries that have many wholesale basmati rice suppliers because they are the homeland of this rice. In 2023, Indian provided 5.24 million tonnes (85% of the world’s total), while Pakistan exported 0.77 million tonnes. The advantages of supply chains and policies make many basmati rice suppliers choose India and Pakistan as their location.
Most of the basmati rice suppliers are from India and Pakistan
These countries have a large basmati rice production capacity. Basmati rice was grown in India and Pakistan more than 250 years ago. This rice has become one of the typical rice varieties of this region, with stable output. In the 2022-23 season, Pakistan harvested 9 million tons of basmati rice, while India harvested 11 million tons. The steady production of basmati rice is due to these two countries having tropical climates, high rainfall, and wide cultivation areas. 2 million hectares in India and 1 million hectares in Pakistan are used to grow basmati rice.
Large growing areas of basmati rice in India and Pakistan
Governmental policies strongly support the development of basmati rice suppliers. In order to boost the export output of basmati rice suppliers, India does not restrict exports, setting a minimum price or quota regulations like for non-basmati rice.
The government has established many supporting policies for basmati rice suppliers
In addition, in 1991, India devalued the rupee which made basmati rice more competitive in the international market. As a result, the export volume of basmati rice suppliers increased.
Essential elements for basmati rice suppliers’ development
As the basmati rice export market is volatile and highly competitive, it is not easy to succeed in this field. The development of basmati rice suppliers is mainly based on the following factors.
- The stability of supply chains plays a crucial role in the development of basmati rice suppliers. For example, in 2012, only 2.4 million tonnes of basmati rice were produced in Pakistan, leading to a decline in the basmati rice suppliers’ export volume, down to 1 million tonnes.
- Supply will also affect the price offered by basmati rice suppliers. From October to November 2016, the price of basmati rice increased by 20-25% depending on the variety, mainly due to a decrease in supply due to low rainfall in the major basmati rice-producing states of Uttar Pradesh and Haryana. In 2024, basmati rice prices are generally stable due to a strong harvest supported by favorable weather. However, potential supply constraints from El Niño and India’s export restrictions on non-basmati rice may impact global prices, keeping the market cautious about future price increases.
The supply chains rely on the rice production
- The consumption market of basmati rice suppliers is very large. Iran is the largest market for basmati rice suppliers in India and accounts for 25% of India’s total aromatic rice exports annually. The increased demand for basmati rice in the country has helped the export volume of Indian basmati rice suppliers to increase sharply by 32% in 2017.
The import market of basmati rice suppliers is across the world
- The sea freight situation will directly affect the CIF price and shipping schedule of basmati rice suppliers. Currently, due to the complicated developments of Covid-19, many international ports in Singapore and the UAE have tightened management of Indian cargo ships, prolonging transit time. Since then, the freight rate has increased from 350-1150 USD/container.
The Covid-19 pandemic restricted the basmati rice trade
- The export of basmati rice suppliers is directly linked to the policies of the governments of the exporting and importing countries. The Agricultural Products and Processed Foodstuffs Export Development Authority of India (APEDA) said it has registered for a geographical indication for Indian basmati rice since February 2016, a move aimed at boosting production exports of basmati rice suppliers. The tightening of pesticide residues by the European Union (EU) has led to a significant decrease in exports of basmati rice suppliers in India and Pakistan (58% in volume and 40% in value in the first 7 months of the year).
The export of basmati rice suppliers is directly linked to the policies of the governments of the exporting and importing countries
How to find the best basmati suppliers?
Currently, there are many suppliers of basmati rice, so finding a reputable name is quite difficult. Therefore, buyers need to distinguish reputable suppliers and scammers, as well as channels to find.
Consider trusted signs
Before searching, buyers should list certain criteria to evaluate the reputation of suppliers
- Transparency in business documents and supplier profile is one of the most important requirements. To prove they are real, basmati rice suppliers have to show their business permits, company profile, website, and other social media. Based on that basic information, the trust of the buyers will be leveled up.
- The quality of basmati rice is the core to attract the buyers’ interest. The basic certifications basmati rice suppliers need to have are HACCP, ISO 9000, or FSSC 22000. In addition, depending on the import market, basmati rice suppliers need to have other certifications such as USDA (America), Global GAP, or HALAL (Muslim countries).
- The reputation of basmati rice suppliers is shown through their testimonials. These documents will prove that the suppliers have experience in providing bulk basmati rice for other companies.
Read more: How to find reputable jasmine rice suppliers
Signs to recognize reputable basmati rice suppliers
Consider signs to avoid scam
There are many basmati rice suppliers on the rice trade now, the risk of being scammed has been increasing too. Hence, buyers should know some specific hints of scam.
- Too low price
The wholesale price of basmati rice fluctuates from time to time so that there is a difference between prices offered by different basmati rice suppliers. However, if the basmati rice suppliers offer a price that is too low than the market price, buyers should be more careful and re-check the suppliers.
- Lack of basic information
Basically, reputable basmati rice suppliers can provide certain information such as the website, company profile, business permits, and past performance. If not, there is a higher risk that those basmati rice suppliers are scammers.
- Early payment urge
Unreliable basmati rice suppliers usually urge the buyers to finish payment at one time before the rice is delivered. This is one of the highlighted signs for the buyers to identify scammers.
Signs to avoid scam basmati rice suppliers
Look for trustworthy trade channels
To find basmati rice suppliers, buyers can rely on the following channels.
- Through E-commercial platforms
Basmati rice suppliers usually have their online stores on Alibaba, go4worldbusiness, or Tradewheel. Buyers can easily find them on those E-commercial platforms by searching keywords related to basmati rice. By using this way, the buyers can find not only the basmati rice suppliers’ information but also their products.
Through E-commercial platforms
- Through the Internet
Searching on Google is another way to find suppliers, which has many results for buyer choices. However, it is difficult to evaluate all of the basmati rice suppliers on Google because there is no organization verifying their reputation.
Through the Internet
- Through trade fairs
Attending trade fairs gives buyers opportunities to have face-to-face interaction with basmati rice suppliers. However, due to the Covid-19 pandemic, all of the offline trade fairs are canceled. Sometimes, virtual trade fairs are opened to connect suppliers and buyers.
Through trade fairs
- Through the Embassy in the local countries
Buyers can work with the Embassy in India and Pakistan for the recommendation of basmati rice suppliers. This is a reliable source ensuring the reputation of the basmati rice suppliers.
Through the Embassy in the local countries
A guideline to work effectively with Basmati rice exporters
To successfully deal with basmati rice suppliers, buyers need to follow the following steps.
Learn the laws in both exporting and importing countries.
The first thing buyers need to understand is the regulations in exporting and importing rice in basmati rice suppliers’ countries and the buyers’ countries. Having a profound knowledge of export and import laws will help the buyers prepare necessary documents. In addition, every country has different regulations in exporting basmati rice wholesale, therefore, document preparation will take time.
Learn the laws in both exporting and importing countries.
Identify the specific variety of basmati rice
Basmati rice has many varieties such as Basmati 217, Dehraduni Basmati, Basmati 370, Pusa Basmati, etc. The different markets will have specific demands for certain basmati rice varieties. For example, Iran and Iraq are the major consumers of Indian basmati rice, while China and Bangladesh prefer Pakistani rice. Before finding basmati rice suppliers, buyers should study the market trend and decide which varieties of basmati rice are suitable for their target market.
Identify the specific variety of basmati rice
Find the most reliable suppliers
This is an important step because only reputation basmati rice suppliers can provide good supply chains. The buyers should list criteria for expected basmati rice suppliers to choose the most suitable one. In addition, to avoid scammers, the buyers should check the basic information about the basmati rice suppliers and contact them directly to verify.
Find the most reliable basmati rice suppliers
Negotiate price and payment terms, and sign a contract
Price is one of the decisive factors for cooperation between buyers and basmati rice suppliers. Buyers should clarify the specification of basmati rice so that suppliers can easily quote prices. Then the two sides will also discuss to come up with a suitable price.
The form of payment is also very important. Buyers can pay directly via bank (bank telegraphic transfer) or by Letter of Credit. Another way is to transfer money online via Paypal, Escrow, or Western Union. After that, the two sides will sign an official contract.
If this is the first time for both buyers and suppliers, ordering the sample is necessary to test the rice quality.
Negotiate price and payment terms, and sign a contract
Receive the goods and give feedback
Right after receiving the goods, the buyer needs to carefully check both the quality and quantity. If there is any problem, the buyer should contact the basmati rice supplier to solve it.
The best basmati rice exporters
Here is the list of the most reputable international basmati rice suppliers that have a large production capacity and wide distribution.
Shree Krishna Rice Mills – India
Shree Krishna Rice Mills is one of the reputable basmati rice suppliers from India. This basmati rice supplier has 25000 mt of storage capacity and offers a wide selection of packaging from 1kg to 50kg.
Shree Krishna Rice Mills
- Established: 1998
- Main Products: Basmati and non-basmati rice varieties, including Pusa, 1121, and 1401 basmati rice
- Strengths: Shree Krishna Rice Mills obtained many international certifications in the production and supply of basmati rice such as ISO 9001:2015, HACCP, HALAL, etc. Exports to major markets in Europe, the U.S., and the Middle East.
- Weaknesses: Primarily a rice-focused producer, which may limit its market diversity.
Muskan Overseas – India
After more than 4 decades of establishment, Muskan Overseas is considered one of the leading basmati rice suppliers in India. Muskan Overseas offers a wide variety of basmati rice, combined with advanced technology for the best rice quality. Currently, this basmati rice supplier is a trusted partner of more than 75 customers in 15 different countries. Muska Overseas’s distribution network is very wide.
Muskan Overseas
- Established: 2009
- Main Products: Traditional basmati rice, 1121 basmati rice, and Pusa basmati rice.
- Strengths: Known for high-quality, flavorful rice with consistent export standards. Competitive pricing with flexibility in order sizes, supporting smaller buyers.
- Weaknesses: Limited expansion into Western markets compared to competitors.
HAS Rice Pakistan – Pakistan
HAS Rice Pakistan is a global company exporting Pakistani rice in general and basmati rice in particular. Every year, this basmati rice supplier exports nearly 20000 bags to countries in the Middle East and Europe, offering a wide selection of packaging from 1kg to 100kg.
HAS Rice Pakistan
- Established: 1969
- Main Products: Pak 385/D-98 basmati rice, Pak Super Kernel basmati rice, and Pak 1121 XXL White basmati rice.
- Strengths: Strong focus on high-quality basmati rice with export experience to more than 30 countries. Modern processing facilities and well-organized supply chain management.
- Weaknesses: Heavily dependent on the agricultural output of the local region, which can impact consistency due to seasonal factors.
Matco Foods Limited – Pakistan
One of the largest basmati rice suppliers in Pakistan is Matco Foods Limited with more than 50 years of experience. Every year, Matco Foods Limited can produce 150.000 MT of basmati rice because the supplier establishes many factories in large growing areas such as Sadhokeplant, Punjab, and Sindh. Now, Matco Foods Limited has a wide distribution to more than 60 countries around the world. This basmati rice supplier provides many products of basmati rice to satisfy diverse consumer needs.
- Established: 1964
- Main Products: Super basmati rice, Super Sella basmati rice, and Super Fine basmati rice
- Strengths: Acquired certifications like ISO, BRC, and Halal. Export-oriented, with a significant market share in Europe, the U.S., and the Middle East.
- Weaknesses: Faces competition from newer players with lower cost structures.
- Pricing: Positioned as a premium brand with quality-based pricing, suitable for high-end markets.
Matco Foods Limited
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