Impressive potentials of wholesale jasmine rice business

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Recently, the world market has recorded an amazing growth of wholesale jasmine rice trading. Jasmine rice for wholesale receives attention from retailers and companies because it carries numerous economic advantages.

Wholesale jasmine rice: leading products

Jasmine rice is a variety of long-grain aromatic rice. As the name indicates, jasmine rice possesses a distinctive fragrance of pandan and popcorn due to 2-acetyl-1-pyrroline in its aroma compounds. Jasmine rice is used widely because it carries a moist, tender, and slightly sticky texture, along with a sweet flavor. 


General information of jasmine rice

Currently, there are two popular types of jasmine rice on the market, which are Thai Hom Mali and Vietnamese jasmine rice. The price of Thai Hom mali is 703 USD/MT, and Vietnam jasmine rice is 577 USD/MT. 

Wholesale jasmine rice supplying countries

Wholesale jasmine rice simply indicates jasmine rice trades in large quantities among retailers, traders, or wholesalers. In the past, jasmine rice was consumed within Asian countries such as Thailand, Vietnam. However, the distribution of wholesale jasmine rice has been expanded to the whole world, reaching the USA, UAE, Europe, Iran, etc.

Thailand and Vietnam are the big countries producing and distributing wholesale jasmine rice to the international market. The export volume of Thai wholesale jasmine rice has increased by 44.4% compared to other types. The United States is the big customer when over 60% of imported rice in this country is jasmine rice from Thailand. 


Thailand and Vietnam dominate the wholesale jasmine rice market

Vietnam is another major wholesale jasmine rice exporter with 36% of the rice exported in the first quarter of 2021. Vietnam primarily distributes wholesale jasmine rice to Ivory Coast (16.8%), Ghana (19.8%), and the Philippines (63.1%). 


Vietnam has a strength in trading wholesale jasmine rice

Wholesale jasmine rice: factors affecting the development of this market

The market of wholesale jasmine rice primarily depends on the following elements.

High consumption of wholesale jasmine rice

Increasing demand for jasmine rice opens promising opportunities for businesses to expand the distribution of wholesale jasmine rice. Companies can bring wholesale jasmine rice to demanding markets beyond Asia such as Europe, the USA, or Canada. 


Increasing demand for wholesale jasmine rice

When jasmine rice offers numerous positive influences on human health, people are consuming more of this rice. In total, among long grain rice varieties, jasmine rice is most preferred by 59.6% of consumers. 

According to many researchers, jasmine rice is consumed by 79% of Thai people, and over 31% of Europeans, Southeast Asians, Canadians, and Americans. 

The production of jasmine rice

With growing areas from Eastern to Western countries, the stability of jasmine rice supply chains is guaranteed. Therefore, wholesale jasmine rice companies can satisfy the requirements of large rice import volumes from customers. 


Large jasmine rice production

Due to the expansion in growing areas, the production of jasmine rice has significantly increased from time to time. For example, Thailand experienced considerable growth in jasmine rice cultivation, from 16.8% in 1990 to 28.3% in 1998. In particular, during this period of 8 years, the farming area of jasmine rice rose from 1.5 million ha to 2.8 million ha. 

In recent years, jasmine rice under the American label has been developed and tested in California, Arkansas, and Louisiana. This aims at satisfying the demand for wholesale jasmine rice within the country. 

Read more: Updated global wholesale price list of popular rice in 2020-2021


Sea freight is the main method to transport wholesale jasmine rice. The wholesale price of jasmine rice partly depends on the transportation cost. For example, Hom Mali rice, Thailand’s famous delicious rice and the world’s best rice in 2020 recorded the current export price at $700/ton, down 14.2% from the price of $800/ton in this early year. Due to the increasing freight costs, suppliers have to lower the wholesale jasmine rice price to balance. Bad weather, clearance delays, or pirates could all be factors in the rise in transportation expenses.


Sea freight is used to transport wholesale jasmine rice

From given statistics, it can be said that businesses are focusing on distributing wholesale jasmine rice to international destinations. 

A reputable wholesale jasmine rice supplier’s characteristics

To be successful in trading wholesale jasmine rice, buyers should be careful in choosing suppliers providing a huge quantity of jasmine rice. A trustworthy wholesale jasmine rice supplier will have clear documents, necessary qualifications, and a great cooperation background. 

  • Information about reputable wholesale jasmine rice suppliers is clear

To check the reputation of a wholesale jasmine rice supplier, buyers should rely on basic information such as office addresses and business licenses. A business license is an important document to run a supplier of wholesale jasmine rice, which is authorized by national organizations. 

The transparent location of the office or factories will enhance the trustworthiness of the wholesale jasmine rice supplier. Buyers can easily find this information on the website or company profiles.


Buyers should rely on basic information such as office addresses and business licenses

  • A reputable wholesale jasmine rice supplier can provide the required certificates

Indispensable information that buyers should know well is the certificate profile of a wholesale jasmine rice supplier. This document can prove the quality of jasmine rice products from the supplier. 

Normally, a reliable supplier of wholesale jasmine rice is required to have certificates such as FSSC22000, CFS, and ISO. However, for trading organic jasmine rice, the supplier has to provide specific certificates such as USDA organic, JAS, and organic EU. 


Buyers should know well is the certificate profile of a wholesale jasmine rice supplier

  • A reputable wholesale jasmine rice supplier is highly rated by the partners.

Usually, a true wholesale jasmine rice supplier has an impressive history of trading for numerous partners nationally and internationally. In addition, positive feedback from the customers indicates the good quality of jasmine rice provided by the supplier. 


Positive feedback from the customers indicates the good quality of jasmine rice

Read more: Important factors for wholesale rice flour assessment

An instruction to import wholesale jasmine rice

  • Finding reputable wholesale jasmine rice export companies

Importers can depend on given criteria including information transparency, certificate profile, and customer feedback to evaluate the reputation of wholesale jasmine rice exporters.

To ensure the quality of jasmine rice, buyers should ask for samples from wholesale companies. 


Finding reputable wholesale jasmine rice export companies

  • Preparing legal documentation for rice importation

Regulations for rice import are different among countries. Wholesale jasmine rice importers should work with competent authorities in both export and import countries to prepare necessary licenses and documents. 

To Vietnamese importers of wholesale jasmine rice, they can register with the Department of Planning and Investment (DPI) to submit import licenses. A custom dossier is required as Appendix II of Circular no 38/2015/TT-BTC. Besides, both importers and exporters have to submit documentation related to food safety, quarantine, and quality standards verified by competent authorities. 

For wholesale jasmine rice importation to the USA, buyers have to follow the licensing procedures from the U.S Department of Agriculture (USDA), the Food and Drug Administration (FDA), and Customs and Border Protection (CBP).

Basic documents required when importing wholesale jasmine rice into the Philippines are bill of lading (or airway bill), commercial invoice, and packing list. In some cases, authorities can require extra papers such as certificate of origin, import permit, certificate of insurance, an inspection of pre-shipment, and proforma invoice. 


Preparing legal documentation for rice importation

  • Price negotiation and payment

After choosing a suitable exporter and having legal documents for rice import, the next step is price discussion. Normally, the price of wholesale jasmine rice remains unstable, so that importers should check the price update on official agricultural associations in different countries. This will help buyers to see whether the price offered by the wholesale jasmine rice exporter is reasonable or not.

After that, the importer and exporter of wholesale jasmine rice should make an agreement on payment methods. To endure the trustworthiness, payment should be separated into 2 times: one is before delivery, and the other is after receiving products. 


Price negotiation and payment

  • Quality check after getting delivery packages

When jasmine rice packages reach the final destination, buyers have to recheck the quality and quantity. During the delivery, the goods can be affected by outside elements such as high temperature or too long shipping time. These factors can negatively influence the general quality of wholesale jasmine rice. 

If some problems happen with wholesale jasmine rice, importers should give feedback as soon as possible to exporters to find solutions.


Quality check after getting delivery packages

List of reliable wholesale jasmine rice suppliers

After considering the 3 mentioned criteria for the evaluation of reputation, the following is the recommendation of reliable suppliers in the field of wholesale jasmine rice.

Eastland Food wholesale jasmine rice supplier

Established in 1981, Eastland Food has been recognized as a pioneer in providing Asian food, especially, wholesale jasmine rice. Now, this supplier has developed its four branches across the United States in California, Illinois, Georgia, and Florida.


Eastland Food wholesale jasmine rice supplier

The most outstanding product is Asian Best jasmine rice. Sourced from Thailand, this wholesale jasmine rice possesses a premium quality verified by the Government of Thailand, with a natural fragrance and low cholesterol.

K- Agriculture wholesale jasmine rice supplier

K-Agriculture is the leading supplier with 25-year experience in distributing wholesale jasmine rice to 80 countries over the world. This means that jasmine rice from K-Agriculture can meet high standards in big markets such as the U.S, Europe, Africa, and Asia.  


K-Agriculture Factory

Besides high-quality products, K-Agriculture wholesale jasmine rice supplier provides the best service from product consultation, price negotiation, to packaging and delivery for customers. Therefore, the supplier has received positive feedback and has maintained a good relationship with the partners.  

Contact information:


Whatsapp: +84855555694 (Ms. Evelyn)

Lundberg Family Farm wholesale jasmine rice supplier

Since 1937, Lundberg Family Farms has been a pioneer in adopting environmentally-friendly agricultural practices to protect the soil. Due to its 100% utilization of green electricity, Lundberg is a member of the EPA’s Green Power Partnership.


Lundberg Family Farm wholesale jasmine rice supplier

This wholesale jasmine rice supplier offers both white jasmine rice and organic jasmine rice. The products have a representative aroma of jasmine rice and a sticky texture after cooking.

Contact information:

Whatsapp: +84 855555694 (Ms. Evelyn)

Goya Foods wholesale jasmine rice supplier

Another American wholesale jasmine rice supplier is Goya Foods. It is considered the biggest food company owned by Hispanic people. Goya Foods provides wholesale jasmine rice and different 2500 products sourced from Mexico, Spain, and America. 


Goya Foods wholesale jasmine rice supplier

Goya Thai jasmine rice is one of the most popular products in the field of wholesale jasmine rice. It is certified as cholesterol-free and non-sodium. 

Contact information:

Whatsapp: +84 855555694 (Ms. Evelyn)

Vinh Sanh wholesale jasmine rice supplier

Located in California, Vinh Sanh trading corporation is a supplier with a wide product range from wholesale jasmine rice to snacks and drinks. Three Ladies jasmine rice is the most favored product offered by Vinh Sanh wholesale jasmine rice supplier.


Vinh Sanh wholesale jasmine rice supplier

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