Rice

The rice market has been gradually spreading as a result of the expansion of wholesale rice companies around the world. This fact cultivates investment interest in the wholesale rice field, showing the increasing need to seek a reliable wholesale rice company. 

Wholesale rice company’s popular products

There are 3 main types of rice that are most exported by many wholesale rice companies: white rice, parboiled rice, and fragrant rice. Customer expenditure on them is significantly high and their quality also is highly estimated. 

White rice is the most commonly supplied rice by wholesale rice companies because of its reasonable price and longer storage time (2-3 years). Below is a price comparison between white rice from different countries.

Read more: Organic rice for wholesale

Only occupying 15-18% of the global rice trade, but fragrant rice is being sold at the highest price, peaking at 1100 USD/MT (2012) by wholesale rice companies. Fragrant rice’s high value comes from its impressive aroma and texture. 

Parboiled rice is more special than the others when the rice is steamed before the removal of the husk to enhance its nutrient content and texture. Wholesale rice companies provide parboiled rice at different prices. 

Wholesale rice company’s overview

To be successful in trading wholesale rice, you should understand basic information about a wholesale rice company and its global distribution. 

Wholesale rice indicates the rice sold in bulk, normally packed in large bags or as loose cargo. Wholesale rice company is a business providing bulk rice for other retailers, wholesalers, and importers. Wholesale rice suppliers typically deal in huge quantities and operate on a large scale.

Asia is considered the world’s largest rice basket when the area accounts for about 90% of worldwide rice production. For example, China produced 146.73 million metric tonnes of rice, followed by India with 118.87 million metric tonnes. 

Asia is also the location having many wholesale rice companies, especially India, Thailand, and Vietnam because

• They have large farming areas for rice cultivation. From 2017, India has expanded its rice farming area to 2.1 million ha, increasing 21% in total. Vietnam also has more than 1.5 million ha, with crop yield reaching 68.5 quintal/ha. Therefore, wholesale rice companies often focus on these countries because they are close to the growing area reducing transportation costs. 
• The government has supporting policies for wholesale rice companies. For example, the Central Bank of Thailand (BOT) adds debt restructuring measures for wholesale rice companies. In Vietnam, the government directs banks to create conditions for businesses to be mortgaged to borrow capital with the products they will purchase. 

Besides, many famous wholesale rice companies are also from other countries. In 2020, 11.56 million metric tonnes of rice were produced by the United States.

Factors influencing the global success of wholesale rice exports

Not only being considered as the staple for Asians, but other countries around the world also view rice as an important food in their daily consumption. This results in a valuable opportunity for wholesale rice companies to expand their business.

• The supply chains rely on  rice production

In the most recent harvesting year, about 496 million metric tonnes of milled rice were produced worldwide.

Asian countries have produced the most rice in the globe. According to the most recent official data, China was the world’s biggest paddy rice producer in 2019, with a production volume of over 209 million metric tonnes, followed by India and Indonesia.

Shortage of rice production will result in an increase in the prices of wholesale rice companies. Particularly, in 2016-2017, the price of Basmati rice increased by 50% due to lack of supply. 

• The demand for rice has been increasing

Rice consumption increased to 504.3 million metric tonnes in the 2020/2021 crop year, up from 437.18 million metric tonnes in the 2008/2009 crop year.

• Logistics

Freight rates are higher on long-haul routes, such as the Asia-Europe and Asia-North America routes. Freight charges at these routes have increased about 4 – 8 times within 1 year. The increasing transportation costs lead to significant changes in the prices of wholesale rice companies. For instance, Vietnam’s 5% broken rice price declined to 390 USD/ton.

Read more: Newest wholesale price for rice

• Good support of the government is another important element.

The government’s assistance is the driving force behind the rice sector in general, as well as wholesale rice companies, being able to expand and develop their businesses. For example, during the Covid-19 pandemic, Vietnam seized these specific opportunities to break through, surpassing Thailand as the world’s second-largest exporter of rice (the bloc). Rice exports totaled 6.15 million tonnes and $3.07 billion dollars in 2020, down 3.5 percent in volume but up 9.3 percent in value compared to 2019).

• Covid-19 is the main reason for the decline in wholesale rice price.

Export prices of rice from India – the world’s largest rice exporter – fell for the 7th week in a row as supplies increased after the Government released stockpiles to help the poor overcome difficulties caused by the Covid pandemic. -19. Accordingly, the price of 5% broken rice decreased to 370-374 USD/ton compared to 371-376 USD/ton a week earlier.

Signs of a reputable wholesale rice company

Choosing a trustworthy wholesale rice company will significantly contribute to your business success. Hence, it is required to have a list of characteristics of a reputable wholesale rice company as following

A reputable wholesale rice supplier must have a legal business license and a clear address.

• Transparency in business licenses is a basis to recognize whether this wholesale rice is trustworthy or not. It must receive trading permission from national competent authorities.
• A clear location of the office and factories will enhance the trustworthiness of the wholesale rice company. This basic information can be found on the company website or profile. 

An outstanding certificate profile of products can be a good sign of a reliable wholesale rice company.

• Rice must undergo strict quality checks of national and international standards. A trustworthy wholesale rice company needs relevant qualifications to prove its ability to meet the high requirements of the customers. 
• Some widely-recognized certificates are USDA for the American market or EU for countries within the European Union. Besides, other standards such as JAS, ISO, or Global GAP are accepted in different regions.

The high rate of successful contracts can be used to identify a reputable wholesale rice company.

• The reputation of a wholesale rice company can come from the number of successful contracts in the past. If many retailers or wholesalers work with this company, it means that the products of the wholesale rice company meet the requirements of the business partners. 
• If the wholesale rice company can export its products to strict markets such as America and Eu, it indicates that the supplier can produce organic goods satisfying USDA and EU regulations.

Top Wholesale Rice Suppliers by Region

Thanks to globalization, many specialties of Asian cuisine have made their way to the spotlight, receiving international recognition from many food lovers. Among such delicacies, rice stands out as one of the most sought-after grain and valuable exports, introducing the essence of Asian culture and cuisine to the world. The rice plant is a particularly demanding one, and could only be grown in a specific hot, humid climate, seen in a limited number of regions across the world. Hence, possessing such favourable conditions, these regions with their unique tropical climate soon became the biggest wholesale rice suppliers. Some of the biggest names in the field might include: Vietnam, Thailand, India, Pakistan, USA, Brazil and Nigeria,…

South East Asian countries

The South Eastern regions of Asia have always been at the leading place when it comes to wholesale rice export, mainly thanks to their favourable climate and supportive governmental policies. Indeed, being located in the unique, advantageous tropical climate with humid, hot temperature with a vast, fertile river system, such countries are equipped with the most favourable natural characteristic to provide the perfect environment for the healthy development of the rice plant. Furthermore, the people’s rich experience in agriculture and the governments’ supporting incentives further boost the growth of this sector, leading to a stable, enormous rice yield for exporting.

Among many countries in the regions, the two most prominent wholesale rice exporting countries are Thailand and Vietnam:

• Thailand: according to Foodcom S.A., Thailand has exported around 5.1 million tonnes of rice in the first seven months of 2025. Such an impressive amount of export has helped to secure for Thailand the third ranking among the biggest rice suppliers in the global market, accompanied by Vietnam and India. The signature Hom Mali rice’s titles of The World’s Most Fragrant Rice, as well as the market’s competitive pricing are the main strengths of Thailand rice, winning the hearts of many rice distributors worldwide.
• Vietnam: according to the Vietnam Food Association, by May 2025, the country has successfully provided a total of 4.5 million tonnes of rice, including an impressive amount of 1.1 million tonnes in just May. Such an enormous number has surpassed the total rice export of Thailand, and overtaken the second ranking by storm! Abundance is not the only perks of working with Vietnamese hair suppliers. In fact, the products offered for Vietnamese hair are reported to be much more fragrant and flavorful than other options in the market. Such features make Vietnam a palpable investment, especially for wholesale rice buyers and large scale distributors. 

South Asia

South Asia is one of the biggest rice exporters in the market, with India and Pakistan leading in export volume:

• India: India is home to the biggest rice yield and wholesale rice export volume in the global market, generating a total amount of 10.9 million tonnes of rice in 2024, a resounding market success compared to the 7 million tonnes of Vietnam and Thailand. In fact, in 2025, after lifting a 14-month ban on non-basmati milled rice export, this product line has now been reintroduced to the market. Such good news, as well as the government’s lowered tax and other beneficial incentives, have created the perfect leverage for the Indian rice market to continue its huge global success.
• Pakistan: Pakistan is currently the fourth-ranking rice exporter in the market, generating a total rice yield of 5.3 million metric tonnes in 2024/2025, valued at as much as $3.2 billion in revenue, based on a recent research by Statista. Especially in 2023 when India’s ban on non-basmati milled rice export was enacted, Pakistan almost immediately took over the market gap, and claimed a stable, influential spot in the global wholesale rice export map.

America and Africa

Despite being relatively new in the industry, these two markets have successfully made a name for themselves, getting their share of the global rice export volume:

• The US: despite being known for their priority on technological advancement and industrialization, the state’s agriculture still receives a decent amount of support from its government. According to the United States Department of Agriculture (USDA), the projected rice export volume of the US is estimated at $4.2 million metric tonnes. Such a large amount helps to elevate the US to become one of the biggest exporting countries of this sought-after grain.
• Brazil: another significant wholesale rice supplier located in this region is Brazil, specializing in the signature unprocessed husk rice. Based on a recent study done by Tridge, in March 2025, Brazil succeeded in exporting 158.500 tonnes of rice, generating a huge revenue for this market sector. 
• Nigeria: among other African countries, Nigeria is one of the largest rice exporting enterprises. In fact, according to USDA, the country has produced as much as 5.23 million metric tonnes of rice in the 2024/2025 season. This has further diversified the region’s economic sectors, contributing a stable export volume to the global rice market.

Signs of a scam wholesale rice company

Now, there are so many wholesale rice companies available. It means the rate of scams is also increasing. Therefore, you should know some hints of an unreliable wholesale rice company to avoid.

– Too low wholesale rice price: Wholesale rice prices are usually updated on rice associations in different countries. If the given price is too low, you should compare it to the current rice price in each market.

– Lack of basic information

• Not providing a legal business license authorized by national organizations
• Not having a transparent address of the office, factories, and farms
• Not having a professional website or company profile

– Urging on early payment: Scam wholesale rice companies usually request you to pay before product shipment. To avoid this case, you should negotiate the appropriate payment method before signing a contract.

Finding a wholesale rice company

Searching for information about a wholesale rice company is one of the most important steps. Here is the recommendation of channels that helps find a suitable wholesale rice company

Searching wholesale rice companies on the Internet

Advantages: 

• You are active in finding wholesale rice companies on the Internet. You have much time to read reviewing information and compare one company to the others. 
• If good wholesale rice companies are usually the top finding results on Google. It indicates that the quality of the company’s website, the user interface, and customer access is high and stable. 

Disadvantages: Sometimes, online information of the wholesale rice company is not real. In addition, the amount of information is huge so that you find it difficult to filter it. 

Participating in agricultural fairs 

Advantages: Agricultural fairs are places where many wholesale rice companies gather to do their product marketing. By joining those fairs, you have a chance to meet and talk directly to different companies; therefore, it is time-saving.

Disadvantages: In the Covid-19 pandemic, it is impossible to hold an agricultural fair. 

Through professional broker associations

Advantages: Professional broker associations are another reliable source when finding a trustworthy wholesale rice company. They are in charge of ensuring the reputation of the company. The rate of being cheated is not high.

Disadvantages: The cost of brokerage is usually high.

Through the office of the wholesale rice company

Advantages: By visiting the office, you can work with your partner in person in order to check the reputation and ability of the wholesale rice company. 

Disadvantages: It is not feasible in case you are too far from the address of the wholesale rice company.

Visiting the Vietnamese Embassy in your country

Advantages: You can rely on the introduction from the Vietnamese Embassy because the  wholesale rice company’s reputation and capacity are supported by this trustworthy organization. Hence, you are not afraid of being scammed.

Disadvantages: The wholesale rice company source from the Vietnamese Embassy is not diverse. Thus, the rate of you missing out on many good wholesale rice companies is high.

Working with a wholesale rice company

– Finding a reputable wholesale rice company

You should ensure the reputation, service, and product source of the wholesale rice company. Moreover, you should request rice samples to check the product quality. 

– Price negotiation

First, you should clarify the final price with the partner wholesale rice company to see whether the given price is the raw price or it includes other fees such as shipping fees, packaging fees, and labor cost.

Secondly, when negotiating, you should offer a price that is 15-20% cheaper than your budget, with long-term benefits. Normally, in the wholesale rice field, it is likely that the wholesale rice company will agree with you in your given price. 

– Contract signing

The contract is an important document when working with a wholesale rice company. You should be careful when checking all the terms written in the contract before signing. It should be ensured that the agreement is in the best interests of both parties and follows the common law.

– Payment

The wholesale rice company will recommend a suitable payment method based on the number of products you order. However, it is good to divide the entire order value into 2 installments: before and after getting the products, rather than paying in one go. This way helps you guarantee that the condition of the final goods meets the standards you specified. 

You should consider different payment methods in the country where the wholesale rice company is located. The other way is to ask for consultation from professionals. 

– Receiving and checking goods and feedback to the wholesale rice company

After the items have been delivered to the location, you must thoroughly inspect the product to ensure that it fulfills the negotiated requirements and quality. If not, you need to contact the partner wholesale rice company as quickly as possible to discuss solutions more.

Top 10 Wholesale Rice Companies Worldwide

The following recommendation of three reliable wholesale rice companies is useful for you when finding a stable source of wholesale rice.

K-Agriculture wholesale rice company

During 25 years of development, K-Agriculture, based in Hanoi, with factories in major rice-producing regions of Vietnam, is one of the leading wholesale rice companies in the field of rice distribution in Vietnam. Nowadays,  their distribution reaches more than 80 countries over the world with a wide diversity of products.

Supported by the Vietnam Ministry of Industry and Trade, K-Agriculture long grain rice and fragrant rice brand becomes a national project to bring the best agricultural products from Vietnam to the world. Hence, the quality of products is put in the first line. This Vietnamese wholesale rice company has well-trained farmers to grow long grain and fragrant rice, facilities for the milling process, and experts to guarantee the quality of the goods.

The wholesale rice company K-Agriculture provides a diverse selection of rice choices for selling in bulk, from ST25, ST24, Jasmine, to Japonica. These products are certified by Global GAP, HACCP, and FSSC22000.

Contact information

Email:  info@k-agriculture.com

WhatsApp: +84855555837 (Ms. Kris)

Herba Bangkok Sociedad Limitada wholesale rice company

Another wholesale rice company is from Thailand called Herba Bangkok Sociedad Limitada. Herba Bangkok S.L. is a global company supplying wholesale rice, with a presence in the EU, America, and Australia. 

Products of this wholesale rice company receive many reputable certificates such as ISO 9001-2015, GMP, and HACCP. Herba Bangkok Sociedad Limitada emphasizes productivity, quality, and transparency. 

F.Garcia wholesale rice company

F.Garcia is a notable American name in the field of wholesale rice. Located in Miami, Florida, the wholesale rice company exports bulk rice to over 20 destinations from the Caribbean to Europe, Central-South America, and Africa. 

Established in 1974, F.Garcia has been growing to become a leading wholesale rice company internationally. Besides wholesale rice, this company offers a diversity of products: beans, oils, salts, etc. 

KRBL Limited

KRBL Limited is one of the biggest names in the global rice business, known as the world’s largest rice miller and India’s top integrated rice company. With earliest business activities going back to 1889, KRBL has built a strong reputation over time, es

pecially for its world-renowned India Gate basmati rice, an Asian signature delicacy exported to more than 80 countries across the globe. What sets KRBL apart is its strict, thorough quality control of the supply chain, from seed development to processing and marketing, ensuring consistent quality every step of the way. Thanks to its solid brand foundation and multiple importing markets, KRBL remains one of the most trusted and leading enterprises in the international basmati wholesale rice market.

Riceland Foods

Riceland Foods is a farmer-owned cooperative based in Stuttgart, Arkansas, with roots going back to as early as 1921. It is home to one of the largest rice production chains in the US, including one of the world’s biggest mills located in Jonesboro, Arkansas. Among rice imports worldwide, Riceland is known for delivering high-quality, consistent rice products to retail, foodservice, with a reasonable factory-direct price. Backed by decades of agricultural experience and strong cooperative business strategies, Riceland continues to be a trustworthy, potential long-term business partner of rice distributors across the globe.

Vinafood II

Vinafood II, also known as Southern Food Corporation, plays a crucial part not only in Vietnam’s rice industry but also in the global rice export revenue. Each year, the company exports around 2.8 to 3 million tons of rice, bringing in over a billion USD in profit and market volume. Beyond such an impressive market presence, Vinafood II also contributes greatly to supporting the livelihood of Vietnamese farmers and ensuring national food security. With a strong distribution network to Asia, Africa, the Middle East, Australia, and Europe, the company continues to deliver high-quality Vietnamese rice, introducing the products to a wider consumer base worldwide.

Thai Lee Agriculture Co., Ltd.

Thai Lee Agriculture Co., Ltd. is a well-recognized wholesale rice manufacturer based in Thailand, known for combining sustainable practices with traditional farming methods. The company mainly focuses on organic rice production with the support of its dedicated farms, following an eco-friendly approach that results in high-quality rice certified by USDA and NOP standards. Thai Lee also takes sustainability a step further by turning agricultural waste into reusable materials, highlighting its commitment to environmentally responsible production activities. This forward-thinking approach has helped to further boost its reputation in the global organic rice market, attracting a large number of consumers worldwide.

Camil Alimentos S.A.

Camil Alimentos S.A. is Brazil’s leading rice and food company, known for its wide range of rice products and strong market presence. As a major player in both manufacturing and marketing, Camil serves both domestic and international markets with consistent quality and committed reliability. Its large-scale operations and productive supply chain make it a crucial contributor to the South American rice industry and a trusted exporter on the global scale.

Meskay & Femtee Trading Company (MFTC)

Meskay & Femtee Trading Company (MFTC) plays a crucial role in Africa’s rice trade. Known for its efficient wholesale rice export across global markets, the company focuses on sourcing rice varieties tailored to the varied local preferences, ensuring both affordability and availability for its consumers. With a well-established trade network and strong market presence, MFTC actively makes an effort contributing to food security across the continent, making it a trusted name among many other African rice suppliers.

KIGITRACO

KIGITRACO is a dynamic wholesale rice trading company with global trades and partnerships with rice importing regions across the globe. Known for its ability to offer a variety of diverse rice types, KIGITRACO helps to connect suppliers and buyers through efficient logistics and dependable partnerships. Its flexible, consumer-centered approach has helped the company grow steadily in the competitive global rice wholesale sector.

FAQs

What constitutes a “clean delivery” in wholesale rice contracts?

A “clean delivery” in rice contracts refers to shipments that fully meet the quality and conditions stated in the contract.

How do Vietnamese and Thai wholesale export prices differ?

According to Vietnamnet, a reputable economic newspaper in Vietnam, the country’s overall wholesale rice export prices are currently in the lead, with $399 per ton, compared to $354 of Thailand, $376 of India, and $355 of Pakistan. Such pricings are due to the country’s signature higher-end quality, especially in its significant fragrant rice varieties. However, despite offering a higher price than other competitors, Vietnam rarely loses its leading position in the market. This phenomenon is thanks to the manufacturer’s commitment for delivering quality, organic, authentic Vietnamese rice, satisfying even the strictest consumers in the market.

What is the minimum order quantity?

Typically 5–50 MT, often one 20 ft container (18–20 MT) or 5–10 MT for small wholesalers.

How do I verify rice quality?

Conduct visual inspection, moisture testing (13–14%), sensory evaluation, and third-party lab tests (SGS/Intertek).

What certifications are required?

ISO 22000, HACCP, GMP, Certificate of Origin, SGS/Intertek, plus organic or Halal if applicable

How are wholesale prices set?

Based on production costs, supply–demand, quality grade, and seasonal factors, typically $300–700/MT.

What payment and delivery terms apply?

Commonly L/C at sight or T/T (50% advance), with FOB, CIF, CFR, or DDP Incoterms.

How to manage storage risks?

Store at ≤14% moisture, use hermetic silos, control temperature, and apply periodic fumigation.

Can I import without an export license in Vietnam?

No; both exporter and importer must have valid rice export licenses and Certificates of Eligibility.

Best logistics solutions?

Use container shipping (20 ft/40 ft) with moisture control, end-to-end coordination, and multi-modal options via MSC or Maersk.

How can I market my wholesale rice business online effectively?

Effective online marketing includes SEO optimization, social media marketing, e-commerce platform presence, and email marketing campaigns. Key strategies include:

Conclusion

In conclusion, this article provides you with the information you need to know about wholesale rice company. Hope you find this article useful. Please leave a comment for further explanation from experts from K-agriculture which is one of the biggest factories in agriculture in Vietnam!

Please contact us for price and further consultation.

• WhatsApp: +84 855 555 837
• Phone:
  • +84 855 555 837
  • (+1) (830) 888 1822
• Address: 169 Nguyen Ngoc Vu Street, Yen Hoa Ward, Hanoi, Vietnam
• Website: k-agriculture.com
• Email: info@k-agriculture.com