Complete guide to find trustworthy wholesale coffee suppliers for beginners

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The passion for preparing and drinking coffee has motivated many people to find wholesale coffee suppliers to develop their businesses. Therefore, nowadays, many wholesale coffee suppliers are born to meet the increasing global demand for this product.

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General information about wholesale coffee suppliers

Wholesale coffee suppliers have a great influence in promoting global coffee consumption in bulk, speeding up the consumption process, and bringing coffee products closer to the source of consumption.

Definition of wholesale coffee suppliers

Wholesale coffee suppliers are considered individuals or companies that supply coffee in bulk to other wholesale or retail buyers. In other words, wholesale coffee suppliers are the intermediary between the manufacturers and the buyers.

Characteristics of wholesale coffee suppliers

  • Having reputable supply

For inexperienced wholesale coffee buyers, wholesale coffee suppliers are a perfect choice instead of going to the original farms. Because wholesale coffee suppliers will help choose quality products at reasonable prices from reputable manufacturers.

  • Understanding the market

Besides, wholesale coffee suppliers are also extremely knowledgeable about the needs of buyers. They help manufacturers approach the consumer market and adjust the products’ specifications to suit the preferences of buyers.

Distinguish wholesale coffee suppliers, producers, and exporters

  • Wholesale coffee suppliers are intermediaries between manufacturers and international and domestic buyers.
  • Coffee producers are the people who grow, harvest, process, pack, and store coffee. In some cases, wholesale coffee suppliers can also be producers if they have enough potential to have their own factories to produce and distribute coffee in large quantities.
  • Suppliers that sell coffee abroad are called exporters.

Distinguish wholesale coffee suppliers, producers, and exporters

Overview of the world wholesale coffee market

The wholesale coffee market is always active with the interest of many countries. Because this is also one of the main export products of many countries around the world.

Worldwide wholesale coffee suppliers

Wholesale coffee suppliers cover every continent. However, the density of supply and product quality, as well as the business orientation of each region, are different because of different natural conditions, socio-economic conditions, and technology.

Coffee suppliers are usually in two main areas: raw material areas and processing areas.

  • Raw material areas have suitable climate and soil conditions for cultivation. Coffee is a tropical plant that requires high heat, rainfall, and light. If the temperature is too cold, the plants will not flower and set cherries that directly affect crop yield.

Coffee production in different regions in the period 2020-2021 (million tons)

Raw materials are concentrated in South America such as Brazil, Colombia, Asia as Vietnam, Indonesia, or Africa as Ethiopia, Kenya. However, frost in Brazil and the Covid-19 breakout in Asia in recent times have had a strong impact on worldwide coffee production, leading to a serious supply shortage and pushing coffee prices to the highest record since 2014.


Top worldwide wholesale coffee suppliers

  • Processing areas are usually located in developed countries, require modern processing technology, and consume a lot of electricity and water. The countries in the processing areas are often countries with high demand for coffee but do not have the ability to farm. Therefore, it is necessary to import coffee from the raw material areas and export processed coffee products such as roasted and ground coffee, instant coffee. Processing areas are usually in European countries such as Germany, Switzerland, and Italy.

Wholesale coffee suppliers in the South American

South America is the convergence of the world’s leading Arabica coffee producing and exporting countries.

  • Brazilian wholesale coffee suppliers: Brazil has been the world’s largest coffee producer for 150 years with an export value of up to $4.6 billion. Today, Brazil grows about a third of the world’s coffee, which accounts for 45% of total worldwide Arabica production.
  • Columbian wholesale coffee suppliers: Coffee was first produced in Colombia in 1723 and spread as a commercial crop. By 1912, coffee accounted for about 50% of Colombia’s exports. Now, Colombia’s coffee export value gains  $2.58 billion.

In addition, Peru and Honduras do not have a large export coffee volume but are globally famous for their 100% organic coffee and premium coffee, meeting the requirements of many demanding global markets.

Strengths  Weaknesses
  • Long history (nearly 300 years)
  • High  production of Arabica
  • Severe weather (frost in Brazil or drought in Colombia)

Wholesale coffee suppliers in Asia

Most Southeast Asian countries are located in the coffee belt, with suitable conditions for coffee production and export.

  • Vietnamese wholesale coffee suppliers: Vietnam is the second coffee producer in the world, after Brazil, ranks first in Southeast Asia, and has the world’s leading Robusta output because of its favorable natural and economic conditions and the export value is up to 3.5 million USD.
  • Indonesian wholesale coffee suppliers: wholesale coffee suppliers ranked second in Asia is Indonesia, the world’s fourth largest Arabica coffee growing region.

In addition, other countries such as Singapore and the Philippines are also making efforts to develop the instant coffee industry and transport services to serve the needs of the people and become a transshipment place for goods to countries with high import demand. 

Strengths  Weaknesses
  • Tropical climate
  •  Basalt red soil
  •  Mekong river system supplies water
  • Bean quality is not high

Wholesale coffee suppliers in Europe

Europe is known as a supplier of processed coffee with a wide range of medium to premium coffees. However, Europe does not grow coffee, but only imports raw products from other countries, processing and exporting, showing developments in the technology of Europe. Because of having a premium cup of coffee, coffee needs roasting with complicated machinery and a large amount of electricity and water.

  • German wholesale coffee suppliers: Germany is the leading roasted coffee beans wholesaler in Europe. Germany is a large import market for green coffee, after roasting, it is exported to other countries for consumption.
  • Italian wholesale coffee suppliers: Italy has some of the most famous coffee companies in the world, such as Illy, Lavazza, and Segafredo. Italy imports a relatively large number of Robusta coffee, which is used as a base for espresso blends to serve domestically.
  • Swiss wholesale coffee suppliers: About 93% of Switzerland’s coffee imports are unroasted while 98% of the coffee exported is roasted. In which, the main import source of Switzerland is Brazil (23.3%), Colombia (13.5%), Vietnam (9.4%). Roasted coffee adds a lot of value to the product compared to the average price of imported coffee making Switzerland be one of the top coffee exporters by value.
Strengths  Weaknesses
  • Modern technology
  • Having a strong coffee culture
  • No land to grow

Wholesale coffee suppliers in Africa

Africa is the place where the first coffee tree was found and also the first place to consider coffee as a main crop before it was popular around the world. The high altitude and stable rainfall make the quality of coffee very high. Taste and aroma are diverse with characteristics of each region. However, the limitations of technology and transportation have greatly limited the number of African exports.

  • Ethiopian wholesale coffee suppliers: As the birthplace of coffee, Ethiopia is the place of the most diverse coffees in the world. Ethiopia is the 5th largest coffee growing country in the world.
  • Kenyan wholesale coffee suppliers: In 1893, coffee was grown in Kenya by French missionaries. By 1896, coffee trees gave the first crop. Coffee in Kenya is particularly famous for its quality.
  • Rwandan wholesale coffee suppliers: Rwanda contributes only 0.2% of global coffee production, but most coffee beans have excellent quality, bright flavors of red apples and grapes.
Strengths  Weaknesses
  • Long history
  • High quality coffee beans
  • Poor processing technology

Famous types of wholesale coffees

Among the wholesale coffees, green coffee has a higher yield but higher value belongs to processed coffee because processed coffee has gone through roasting or converted into finished products like instant coffee. Therefore, drinkers can use it immediately, quickly, and conveniently as well as enjoy the full flavor of the coffee.

Green coffee

Green coffee is coffee beans that have just been peeled and processed without any processing intervention. In the world, there are two main types of green coffee, Arabica, and Robusta, which give the best production. Arabica is native to the southwestern highlands of Ethiopia and is the most popular coffee worldwide – accounting for 60% or more of the world’s coffee production. Currently, Arabica coffee is often grown in countries such as Brazil, Colombia, Mexico, Peru, India, of which the largest producer is Brazil. For Robusta coffee, Vietnam is the world leader in exporting this type of coffee.


Green coffee

Processed coffee

Processed coffee is coffee that has been roasted or ground or processed into finished products such as instant coffee. 

  • The US and Asian markets are the places with great demand for instant coffee because of its convenience and speed. Meanwhile, in Australia, Europe prefers high-quality roasted coffee products such as specialty coffees.
  • High prices and strict production lines will bring high-quality finished coffee products, bearing the characteristics of each region.

Processed coffee

Worldwide wholesale coffee prices

Wholesale coffee prices are influenced by coffee supplies. The current limited supply has pushed up world coffee prices.

Green coffee price

World coffee prices in June 2021 continued to increase for the 8th consecutive month by reduced supply from some main countries and the disruption of the coffee trade. At the same time, speculative activities increased net buying also contributed to support the upward price trend.


Green coffee price

Processed coffee price

Depending on the type of processing, roasting, and blending, processed coffee has different prices, so there is no specific general price for processed coffee. But in general, the price of processed coffee, especially specialty coffee, is quite high because of the quality of the finished coffee and brings many economic benefits.

Price trends prediction

In many months, worldwide coffee prices recorded a strong and continuous uptrend due to the recent frost in the Brazilian coffee belt and the threat to trade flows due to the tighter lockdown of the Covid-19 pandemic in Asia, which has raised concerns about future supply and rising shipping costs. 

Worldwide consumption of coffee

When the Covid-19 pandemic is still complicated around the world, the world’s coffee consumption has not decreased much because the demand for coffee at home in many countries is still maintained.


Worldwide consumption of coffee

Coffee consumption of Europe

Europe is the largest coffee consuming continent in the world. For Europeans, they need to drink a cup of coffee every day. Coffee culture has gradually formed in their daily routine for a very long time. Today, high-quality specialty coffee is one of the most used products in developed countries in Europe.


Coffee consumption of Europe

Coffee consumption of Asia and Oceania

More than a drink, coffee culture has been gradually absorbed into Australian minds since World War II. On average, an Australian consumes nearly 6kg of coffee each year. Today, many places consume high-quality, expensive coffee. Every appointment, friend gathering, and a meeting has the shadow of a cup of coffee. Australians pay special attention to the origin, the roasting process, or the brand of the coffee producers.


Coffee consumption of Oceania

Asian tea culture is gradually being replaced by coffee, especially instant coffee and cold coffee because of its convenience. Coffee consumption of India, China, Korea, and Indonesia is growing at an average of 4% per year. Among them, China and India are booming with the number of coffee shops, while Indonesia and Vietnam also show a thriving “coffee culture”. With an average coffee consumption of 1kg/year per person, Korea has become one of the countries with a large demand for coffee in the Asia Pacific region and the world.

Coffee consumption of North America

Americans consume more than 140 billion cups per year or about 400 million cups of coffee per day. The demand for American coffee is quick and cheap without losing the bitter aroma of coffee. Time in the US is very precious, so the US mainly consumes instant coffee.


Coffee consumption of the US

Along with the US, Canada also has more coffee consumption than any other beverage.


Coffee consumption of Canada

Coffee consumption of South America

Although South America is the region with the leading coffee production in the world, the consumption is not too high. Only consumption of Brazil is high compared to the world, followed by Colombia. However, these two countries often consume domestic coffee.


Coffee consumption of South America

Coffee consumption of Africa

Africa is home to diverse coffee culture and pride in tradition. However, there are many areas in Africa that lack clean water for daily living, so coffee seems to be a luxury for them.

Ways to find trustworthy wholesale coffee suppliers

Finding a reputable wholesale coffee supplier is extremely important before running a long-term coffee business.

  • Search wholesale coffee suppliers on the Internet

Nowadays, the Internet is one of the greatest free resources to find reputable coffee wholesalers’ websites that are visited by many people on the first page of search results. Besides, the development of international e-commerce platforms such as Amazon, Alibaba makes online shopping easier than ever. 

  • Find trustworthy broker services

For beginners, broker service is a perfect choice. A professional broker service will help to find a reputable and reasonable-pricing source.

  • Participate in agricultural fairs

Agricultural trading fairs are organized by the Government or big organizations for wholesale coffee suppliers to instruct their products with each other. Therefore, it is a good opportunity to find reliable wholesale coffee suppliers for long-term business.


Ways to find trustworthy wholesale coffee suppliers

Finding reputable wholesale coffee suppliers

Here are some suggestions for locating reputable wholesale coffee suppliers and avoiding scam suppliers.

Signs for finding reputable wholesale coffee suppliers

  • Having a valid business license and a real address: A reputable wholesale coffee supplier must have a business license issued by the government. The address must be specific and searchable on international maps. Reputable companies often use email addresses with their own company’s domain name, paying to use email instead of using free email.
  • Having a clear profile of products: Profile of products should be available to the purchaser upon request such as C/O form ICO, C/O form B, Fair Trade certificate…
  • Transparency in cooperation: The supplier needs to be transparent with the buyer’s documents such as the contract.
  • Considering legal issues: A reputable supplier must always be a legal business and always comply with the law.
  • Financial stability: Financial stability will determine whether a supplier will be a reliable partner and supply will not be interrupted as a result of financial risk.

Signs for finding reputable wholesale coffee suppliers

Signs for avoiding scam wholesale coffee suppliers

  • Unclear contact information: a scam supplier always tries to hide their illegal business. Therefore, people may not access the website or call the wholesale coffee suppliers directly or search for information on Google.
  • Prices are too low: fluctuations in coffee prices are updated daily on official websites. In fact, wholesale coffee suppliers can decrease the price to compete, but if a wholesale coffee supplier offers a much lower price compared to the price on the exchange, they are most likely just trying to trick for some money or provide low price goods.
  • Refusing to negotiate face-to-face: Although knowing that during the Covid-19 pandemic, it is extremely difficult to meet face-to-face to negotiate, it is still possible to use online meeting platforms such as Google Meet or Zoom for online negotiation. Be aware if they avoid direct meetings, they may be trying to hide something. 

Signs for avoiding scam wholesale coffee suppliers

Ways to work with wholesale coffee suppliers

Doing the following steps is an important thing when buying coffee in bulk.

Price negotiation

  • Comparing among wholesale coffee suppliers via the internet or commercial sites to understand the price before negotiating.
  • Asking for a discount of 15% -20% to get the best price with wholesalers. If bought in bulk, the price may be lower than expected.

Samples researching 

For first-time buyers, it is extremely important to ask suppliers to show samples to avoid receiving poor quality goods or taking a long time to exchange without receiving the required goods.

Contract signing

Contracts are an important document when working with wholesale coffee suppliers. Checking all the terms of the contract before signing to ensure that the agreement is in the best interest of both parties and follows the common law.


Wholesale coffee suppliers will recommend the appropriate payment method based on the number of products. However, it is best to divide the entire order value into 2 installments: before and after receiving the product to ensure that the final condition of the goods meets the specified standards.

Receiving goods, and feedbacks to the wholesale coffee company

  • When the products have been shipped to the destination, check the product to ensure that it meets the negotiated requirements and quality.
  • If not, contact wholesale coffee suppliers as quickly as possible to discuss the solution further.

Ways to work with wholesale coffee suppliers

Factors affecting wholesale coffee suppliers

Environmental, economic, or political impacts can significantly change the output and wholesale coffee prices, which directly affects wholesale coffee suppliers and buyers.

Effects of supply 

World coffee supply reduced due to natural disasters in the world’s first coffee exporting country, Brazil, making many wholesale coffee suppliers insufficient to sell. Reduced output and high prices are sometimes an advantage for wholesale coffee suppliers to earn more profits.

Effects of demand

Although the Covid-19 epidemic is still complicated, the demand for coffee in many countries has not decreased much because of home consumption.

In addition, the Christmas and New Year holidays along with the reopening of the European economy after the Covid-19 vaccination campaign marked the growth in coffee demand in these countries. This is a great opportunity for wholesale coffee suppliers. 

Effects of logistics 

The Covid-19 epidemic has delayed the customs clearance and export process in every country. Some major seaports in the world had to reduce the number of workers or close when Covid-19 cases were recorded. In addition, the price of ships is also increased 3-7 times compared to normal, making it difficult for many wholesale coffee suppliers to choose whether to increase product prices or cancel orders or suffer losses to maintain business relationships.

Effects of natural conditions

To mature and provide well-qualified fruits, coffee trees need to have suitable climate and weather conditions for each coffee variety. Only a few weather fluctuations can affect the supply of coffee in the several coffee years, especially for large and influential markets such as Brazil, Vietnam, and Colombia. 

Last July, the frost in Brazil destroyed a large number of coffee trees here and will increase the world price of coffee in the next 2-3 crop years. Many wholesale coffee suppliers hope to gain more profits from this increasing coffee price event.

Top wholesale coffee suppliers in the world

Among thousands of wholesale coffee suppliers, here is a list of leading wholesale coffee suppliers in the world.

Ga Food – Leading wholesale coffee supplier in Brazil

The Brazilian coffee provider is well-known for its plentiful supply of high-quality Arabica coffee with a medium roast, which is a popular choice among consumers.

Despite the fact that this company has only been in business since 2016, it has gotten numerous orders and has a reputation for supplying wholesale coffee over the world.

K-Agricultural Factory – Leading wholesale coffee supplier in Vietnam

With more than 25 years of operation and experience in Vietnamese agriculture, K-Agriculture desires to bring high-quality coffee in bulk at reasonable prices to the international market.

K-Agriculture Factory – one of the best agricultural suppliers in Vietnam has contributed to bringing thousands of tons of Vietnamese coffee to the world, especially demanding markets such as the USA, Japan, Africa. Before being released to domestic and international markets, the products are carefully picked by hand and processed by special methods to ensure the quality of each coffee bean.


K-Agriculture Factory

Contact information:



Whatsapp: +84855 555 837 (Ms. Sarah)

Hacienda Flandes – Leading wholesale coffee supplier in Colombia

In the Ande Mountains of Colombia, Hacienda Flandes is a large and ancient coffee farm.

Hacienda Flandes has a long history and extensive experience in coffee production through three generations and more than a century of development and has recently opened to the international roasted arabica coffee trade.

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