The cinnamon stick is a popular spice that is used for many purposes in our daily life and is also considered a very potential industry. In this writing, we will give you all the most useful information about the cinnamon stick, which will help you not only understand it better but also get so many surprising and helpful suggestions.
An overview of cinnamon stick
Here is some basic information you should know about cinnamon stick:
Definition and features of Cinnamon stick
The cinnamon stick is one type of cinnamon, extracted from the inner bark of several tree species belonging to the genus Cinnamomum.
- For different geography and planting methods, the cinnamon stick has various colors, ranging from yellowish-brown (Ceylon) and reddish-brown (Indonesian and Vietnamese) to darker brown (Chinese). It is also featured with pungent (spicy), woody, astringent (drying), and some sweet and bitter flavor.
- Cinnamon sticks will have a better quality if their trees are planted from 8 years to over. And farmers usually harvest cinnamon stick for 2 main reasons: in spring (February and March) and Fall (August and September)
- Characterized by its sweet and warm taste, the cinnamon stick is the second most common spice in the regions of Europe and America.
The process of producing cinnamon stick
The cinnamon stick is produced commonly by 4 steps as below:
- Step 1: Collect fresh cinnamon (for the best quality, cinnamon trees should be grown for more than 12 years)
- Step 2: Shave/Remove the cinnamon bark (revealing the soft inner shell)
- Step 3: Wash and cut cinnamon bark into small pieces (ensuring that it is not broken apart or torn; and each piece should have a width of 3.3 – 3.7 cm, length from 15-40 cm)
- Step 4: Dry cinnamon in the sun or with a drying system, until they curl up into cinnamon sticks (the ideal thickness of their skins should be from 1mm to 2 mm).
Types of cinnamon stick
Similar to general cinnamon, there are many types of cinnamon sticks, but Cassia and Ceylon are the two most common cinnamon sticks that are traded in the market now. To tell these two types of cinnamon stick apart, we can base on some factors, such as the way to harvest them, their taste, flavor, chemical compounds that are found within them, or the easiest way is their physical appearance.
While Ceylon cinnamon stick has a tan brown color, the Cassia cinnamon stick is darker and can be recognized by its reddish or dark brown color. Cassia is also rougher in texture, and rolls in thicker but has fewer layers compared to Ceylon (Ceylon cinnamon stick is thin, papery, and curls into multiple layers).
Cassia cinnamon stick
When it comes to price, Cassia cinnamon stick is much more affordable and so is used more commonly, especially in commerce, than Ceylon cinnamon stick. Cassia has a spicy-sweet taste, and strong and warm aroma, and leaves an enticing flavor after using them.
There are three specific types of Cassia, including Saigon (Viet Nam), Indonesian, and Chinese cinnamon stick with different levels of taste and flavor, but the Saigon Cassia cinnamon stick from Vietnam is usually appreciated for its high quality. Vietnam is also one of the four biggest cinnamon exporters in the world, accounting for nearly 24% of global cinnamon exporting volume.
Ceylon cinnamon stick
Because Ceylon cinnamon stick is rare – up to 85% of its global supply is just only provided by Sri Lanka, with its extremely mild and delicate flavor and aroma, this type is of course much more expensive than Cassia cinnamon stick.
Characterized by subtle and almost floral notes in it, the Ceylon cinnamon stick is used for some special use and for upper high-income consumers.
Benefits of cinnamon stick
General cinnamon and cinnamon stick in particular is used for a variety of purposes, from the aroma and addictive spice in cooking to the ingredient in medicine and cosmetics production (especially perfumes and lotions). With the adoption of cinnamon stick increasing constantly in the pharmaceutical and cosmetics industry, cinnamon stick is considered one of the agricultural products with the highest growth and economic value.
Besides surprising treats with the cinnamon stick recipe, it is also well known for the huge health-related benefits, such as:
- Antimicrobial and improve oral health: Because of its rich cinnamaldehyde, which is responsible for its distinctive smell and its unique flavor, the cinnamon stick can exterminate over 15 varieties of viruses, bacteria, and fungi. It, therefore, reduces infection and improves bad breath.
- Support gut health: Cinnamon sticks have prebiotic properties, so they will support digestive health and at the same time, reduce many digestive issues.
- Lower blood sugar levels while increasing insulin sensitivity.
- Reduce cholesterol levels, and blood pressure, and therefore cinnamon stick can help reduce the risk of heart diseases.
- Be beneficial for the older: prevent the risk of some aging brain diseases like Alzheimer’s…
Top cinnamon stick exporter countries in the world
As said above, Cinnamon stick is quite a special spice that is only grown in a few regions with suitable natural conditions in the world, such as Sri Lanka, Burma, India, or some countries in South America and West Indies.
Four countries including Vietnam, China, Sri Lanka, and Indonesia combined, however, have accounted for approximately 90% of the world’s cinnamon stick export total. According to OEC, in 2020, Vietnam will be the leading cinnamon stick exporter with 27%, followed by Sri Lanka (23.6%), China (19.4%), and Indonesia (15.1%) respectively.
- Indonesia is the largest cinnamon producer in the world with over 1,021 thousand metric tons of cinnamon every year (~40% total of the world). Most Indonesian cinnamon sticks are grown on the slopes of high volcanoes and have a spicy taste while containing a moderate amount of oil. Indonesian cinnamon sticks are usually marked by their balanced warm and woody flavor, but their spicy level is quite loư.
- China is also famous as one of the countries with the fastest Cassia cinnamon stick export growth. However, compared to other countries, the Chinese cinnamon stick is not appreciated for its quality, oil level, and its flavor. Its cinnamon stick has a strong and bitter flavor, so it is not favored in many countries and is mainly used for medical products in China.
- Viet Nam is the biggest cinnamon exporter in the world. It is famous for the Saigon Cassia cinnamon stick, which tastes like the normal other Cassia but is stronger, intensely fragrant, and more flavorful than Chinese and Indonesian cinnamon stick. Because its bark contains more cinnamaldehyde – the essential oil creating the sweet, woody, so Vietnamese cinnamon stick has an almost spicy and woody flavor.
- Sri Lanka is the largest Ceylon cinnamon stick, which has a very special flavor as indicated above: mild spiciness and surprising unique flavors (fruity, flora, and clove-like).
Average price and factors affecting the price of cinnamon stick
Cinnamon is a commodity that is not under pressure to harvest seasonally. When the price is low, farmers do not harvest, the cinnamon tree still grows and harvests next year, the next crop …, so the price of the cinnamon stick is relatively stable. In fact, the cinnamon stick’s price can fluctuate but its range is not too high.
However, to decide how much 1 kg cinnamon stick costs, it must depend on some factors, such as its form of selling (retail or wholesale), transportation cost, and especially cinnamon stick quality.
Here is the reference price for the best quality Cassia cinnamon stick in Vietnam:
|Type||Shipping container size||Price/kg|
|Cinnamon stick||cont 20ft||5.860 USD/kg|
|cont 40ft||5.670 USD/kg|
|Cigarette cinnamon||cont 20ft||5.860 USD/kg|
|cont 40ft||5.670 USD/kg|
|Split cinnamon||cont 20ft||3.480 USD/kg|
|cont 40ft||3.400 USD/kg|
|Broken cinnamon||cont 20ft||2.500 USD/kg|
|cont 40ft||2.400 USD/kg|
The cinnamon stick is considered high quality if it meets the following criteria:
- Moisture: 12%
- Essential oil content: 2-4%
- Length: 25-20 cm
- Packing: Carton
- Bark Thickness: 2-3mm
- Skin: Shaved
Depending on purposes and the levels of use, cinnamon stick from each country will have their own advantages and prominent features, but in general, the Vietnamese cinnamon stick is seen as one of the most suitable products that can afford both quality and price requirements.
- When it comes to good quality cinnamon sticks, because of their responsibility for a spicy and sweet aroma, “cinnamaldehyde” is thought of as one of the most important factors. Of the four biggest cinnamon stick exporters, Vietnamese and Chinese cinnamon stick typically have the highest amount of cinnamaldehyde as well as spicy flavor. But in comparison to Vietnam, the cinnamon stick grown in China is usually bitter-tasting and much more astringent, and therefore its quality is also lower than the Vietnamese cinnamon stick.
- Cinnamon stick from Indonesia- is quite good, but it has quite low oil essential content (just 0.215%), while the standard for a really good cinnamon stick should be around 2% to make it more aromatic, has a stronger spicy taste, and sweeter flavor. On the other hand, Vietnamese cinnamon sticks can contain up to 3-4%, double or even triple times oil essential higher than its Cassia producer counterparts like China and Indonesia.
- Because of its variety and high quality, the price of cinnamon sticks is more expensive than in Indonesia and China. However, compared to the unique flavor but rare of Sri Lanka’s cinnamon stick, Vietnamese prices are still up to 50% cheaper.
To summarize, you can look at the table “Comparison among top 4 cinnamon stick exporter countries in the world” below:
|Other Names||Cassia cinnamon||Vietnamese Cinnamon||Korintjie Cinnamon||Ceylon Cinnamon|
|Scientific Name||Normal/Regular cinnamon; Chinese cinnamon||Saigon cinnamon; Vietnamese cassia||Indonesian cinnamon; Padang cassia||True cinnamon; Mexican cinnamon|
|Primary Origin||China||Vietnam||Indonesia||Sri Lanka|
|Taste||Spicy and bitter||Spicy and sweet||Spicy||Mildly sweet|
|Color||Dark reddish-brown||Dark reddish-brown||Dark reddish-brown||Light reddish-brown|
|Price||Cheap||Cheap to moderate (better grades cost more)||Cheap||Expensive|
|Coumarin Content||0.031% (0.31g/kg)||0.697% (0.697g/kg)||0.215% (0.215g/kg)||0.0017% (0.0017g/kg)|
- If your priority is cheap price, you can consider buying cinnamon sticks from China or Indonesia.
- If you want really high quality and special flavor, Sri Lanka with the famous Ceylon cinnamon stick is a good idea.
- If you want to buy the type with high quality but at a moderate price, the Vietnamese cinnamon stick is reasonable.
How to find a reliable cinnamon stick supplier?
Finding a credible supplier is very vital to keeping your business competitive and profitable. But there are thousands of cinnamon stick suppliers out there, who is the one we can work with?
So here are some useful suggestions that will help you:
Step 1: Research carefully to find the list of prestigious cinnamon stick supplier
Nowadays, it is much easier to find a prestigious cinnamon supplier who suits your business with an Internet connection only. There are many tools and platforms you can use for searching, but in B2B, it is more common to:
- Use Google: you can get amazing lists of top cinnamon stick suppliers from reputable websites, such as go4WorldBusiness, World’s Top Exports, or the Government office.
- Join Facebook groups, such as (1) Spices Importers & Exporters; (2) Spices – Traders Exporters; (3) Spices market... Here you can approach a lot of cinnamon stick suppliers and factories from all over the world because Facebook seems like a must-have and one of the most important platforms for many agriculture companies.
- Linkedin groups are also a good idea. The number of cinnamon stick suppliers here is not as diversified as Facebook, but it is more professional. Here are some popular Linkedin groups: (1) Spices, Herbs, Tea, Coffee, Essential Oil & Oleoresin-FPO, Mfr, Importer & Exporter – # 1 World Group; (2) Spice and herbs traders and professionals; (3) Spices Export and Import…
Step 2: Check the information of the potential cinnamon stick suppliers to avoid unnecessary risks:
- Check their websites: Are they professional in organizing their information and content? (Pay attention to their introduction – About us)
- Check the other information: email, phone number, company address (google Maps, Yandex, Baidu map), certificate…is it real?
- You also might try checking the Domain of these cinnamon stick supplier’s website (IP checker) to know how long these suppliers have been on the web (But remember that time on the website is not necessarily synonym with a supplier’s experience, because, in the agriculture field, many traditional companies have just gone on the Internet for the first time)
- Small trick: You can use Google lens to check if their pictures are not copied from the internet.
Step 3: Contact and ask for more information
- Chat with cinnamon stick suppliers on their website. email or you can call them directly to ask for more detailed information about cinnamon stick (types, qualities, features,…), prices, discounts, methods, and shipping charges…
- It is better to call or video call to further evaluate the professionalism and credibility of the suppliers
Step 4: Narrow down the list of suitable cinnamon stick suppliers
- After gathering the necessary information, score suppliers with criteria and weights that are valuable to your business.
- Select 4-5 potential suppliers to continue to discuss more deeply
Step 5: Negotiate to get better terms
- Negotiate on terms: price, discount, product certificate, payment method and shipping to get the best deal
- Choose the best suitable cinnamon stick suppliers to work with (should be 2-3 to avoid the risks)
Import cinnamon sticks from Vietnam
Vietnam ranks first place in exporting cinnamon and is famous for high-quality cinnamon sticks but at a reasonable price, so its cinnamon stick is so popular in large markets like India, the USA, Indonesia, and UAE.
If you are looking for importing the cinnamon sticks from VietNam, here is some useful information you should pay attention to:
- Import tariff: In 2018, the average tariff for Vietnam in Cinnamon was 18.6%. However, Vietnam is a very open country and has relationships with almost all countries all over the world (by early 2022, it has 15 FTAs active and 2 FTAs under negotiation). So you should check import tariffs carefully because, for many countries, the cinnamon stick import tax from Vietnam is very low.
- Methods of payment: Depending on your agreements with the cinnamon stick supplier, you can use different methods of payment. But T/T payment and LC irrevocable at sight are mostly chosen by Vietnamese exporters.
- Transportation: Because Vietnam is an ocean-facing country, it is very convenient and more economical to import cinnamon sticks via the ocean. Vietnamese suppliers usually prefer CIF or FOB terms in shipping methods
- Documents: You need to require the seller to prepare and provides some very important documents when importing cinnamon stick, such as:
+ Business registration of export enterprises
+ Tax code certification
+ Export customs declarations
+ Bill of lading
+ Commercial contract
+ Packing list
+ Container handover minutes
+ Certificate of quality, certificate of product origin
+ Phytosanitary Certificate
+ Certificate of fumigation
Top 4 best exporters of cinnamon stick
Here we pick a list of the 4 best and most famous cinnamon stick suppliers from Vietnam, Indonesia, China, and Sri Lanka.
- K-Agriculture Factory (Vietnam) – Top 4 best exporters of cinnamon stick
K-Agriculture is one of the best Vietnamese companies in providing agricultural products. Prominent with modern manufacturing lines, long experience in exporting to the international market, and a professional workforce, they are supplying cinnamon sticks as well as a variety of other agricultural products to many countries, including the USA, Africa, the Middle East, and Asia.
WhatsApp: +84855 555 837
- CV Kerinci Argo (Indonesia) – Top 4 best exporters of cinnamon stick
This is a family-owned business founded in 1958 and appreciated for its experience as well as its sustainable trade. Currently, CV Kerinci Argo has been expanding into the USA and Asia markets.
- Jining Sunagro Trad (China) – Top 4 best exporters of cinnamon stick
Jining Sunagro Trad is one of the most prestigious cinnamon exporters in China. They export for both domestic use and foreign markets, such as Africa and the Middle East, and are well known for their ability to supply a large volume of cinnamon sticks.
Mobile phone: +8613853773537
- Virgin Cinnamon (Sri Lanka) – Top 4 best exporters of cinnamon stick
This is one of the largest cinnamon stick suppliers in Sri Lanka and is most famous for its special Ceylon cinnamon stick products. They are appreciated by their clients from the USA and Europe for the high quality and packaging, and good product quality control.
Mobile : +94 77 35 91657
- Ms. Grace: +84 (855) 555-782
- Ms. Kris: +84 (855) 555-837
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