6 Types Of Vietnam Fragrant Rice And How To Import


Rice is the staple in many countries. We all love the smell of Vietnam fragrant rice because it has an aromatic smell and a soft, sticky texture. In this article, K-Agriculture will give more information about types of Vietnam fragrant rice and things to know if you want to import it.

What is Vietnam fragrant rice?

Vietnam fragrant rice refers to any rice variety with an aromatic flavor and taste which is grown in Asian countries. Fragrant rice is also known as aromatic rice.


Vietnam fragrant rice

The aromatic smell of fragrant rice is the result of the chemical substance 2-acetyl-1-pyrroline. Types of Vietnamese fragrant rice are mostly medium and long grain varieties.

6 most popular Vietnam fragrant rice varieties

There are various types of Vietnam fragrant rice that buyers should know:

Vietnam fragrant rice: Jasmine

Jasmine rice is a Vietnam fragrant rice variety that has a long-grain form. It is also called “Gao Huong Lai” in Vietnamese. Jasmine rice has a special aroma and texture that distinguishes it from other rice varieties. When cooked, the texture is sticky and soft. The jasmine rice grains are still fragrant and slightly sticky when cooked.

There are two different varieties of jasmine rice, which are white jasmine rice and brown jasmine rice. White jasmine rice is the most popular one. The hull and bran layer is removed and the grain is well polished giving it the white colour. Brown jasmine rice, on the other hand, keeps the bran layers and hence includes more vitamins, fibre and minerals. Although less popular than white jasmine rice, brown jasmine rice is more healthy than white jasmine rice.


Jasmine rice

Consumption market: Jasmine rice is a Vietnamese fragrant rice type which is mainly exported to North America, the Philippines, Africa and the Middle East

FOB price of  jasmine rice: 530-540 USD/MT

Vietnam fragrant rice : ST24

Another type of Vietnam fragrant rice is ST24 rice. ST stands for “Soc Trang”, which is a province located in Mekong Delta in Viet Nam and also the birthplace of these types of rice. ST24 rice is also produced in other provinces like Dong Thap or Ca Mau. The Mekong Delta is an ideal area for ST24 production thanks to its modern irrigation system, tropical weather, and skilled farmers.


ST24 rice

ST24 rice is a well-known type of Vietnam fragrant rice type because of its high quality and flavour. ST24 rice is distinguished by its long white grains with an aromatic pineapple scent that many consumers love. The rice is soft and fragrant when cooked, with a pandan-like smell. Even if the cooked rice is cool, it is still soft to eat.

Consumption market: ST24 rice is exported to 14 different markets around the world in which China accounts for nearly 90% of the market share with 38,909 tons in 2021.

FOB prices of ST24: 670-710 USD/MT

Vietnam fragrant rice : ST25 rice

ST25 is a delicious Vietnam fragrant rice variety. Compared with international rice varieties, the advantage of ST25 is its high yield, which can be grown from two to three crops in a year. This rice is also fragrant, white, and beautiful like ST24, but the grain is more flexible.

ST25 is the premium rice on the rice market with long, clear, silver-free rice. Cooked rice has a soft, sweet and special pineapple flavor that is very attractive. Rice is fragrant, so cook with little water, the rice is still soft even though it’s cooled. In particular, this rice has a high protein content, so it is suitable for people with diabetes, both the elderly and children.

Consumption market: In 2020, ST25 rice was only exported to two markets which are the US and Macau. However, in 2021 it was expanded to 11 markets around the world such as Germany, Russia, Belgium, Canada, France, Australia, and the UK. Among them, the US is the largest importer of this Vietnam fragrant rice type with 2.800 tons in 2021, equivalent to about 91% of the market share.

FOB price of ST25 rice: 840-910 USD/MT

ST24 and ST25 rice comparison: The quality of ST24 and ST25 rice are equivalent. The small difference between these two types of Vietnam fragrant rice is: If you prefer the medium sticky texture, then choose ST24 rice. And if you prefer the high sticky texture, then choose ST25 rice.

Vietnam fragrant rice : DT08

DT08 (Dai Thom 08) is a high-quality type of Vietnam fragrant rice grown in Viet Nam. DT08 rice has medium grains, with an evenly bright-white color. DT08 rice has a short growth period; therfore, there are 3 crops of DT08 rice per year, which are harvested in the spring, autumn and winter. When cooked, the texture of DT08 rice is soft and remains sticky after cooling.


DT08 rice

Consumption markets: DT08 rice is primarily exported to China, the Philippines and Africa markets

FOB price of DT08 rice: 470-510 USD/MT

Vietnam fragrant rice : OM 5451


OM5451 rice

OM 5451 rice is a Vietnam fragrant rice created by the combination of 2 varieties Jasmine 85 and OM 2490 and grown in 3 crops a year. The average grain length is about: 6.6 mm. When cooked, the OM 5451 rice is soft and does not get dry even when cooled. This type of rice is very easy to cook and is completely up to export standards. Due to its low price, OM 5451 rice is also the optimal choice for canteens of companies with large staffs, industrial catering suppliers

Consumption market: OM 5451 rice is exported and well sold in China and Philippines

FOB price of OM 5451: 480-500 USD/MT

Vietnam fragrant rice : KDM rice

KDM rice (Kow Dak Mali) is grown in the border areas of Vietnam and Cambodia. KDM is a high-class Vietnam fragrant rice with long-grain shape, clear white color, and a smell like jasmine flower. The growth period of the KDM variety is 6 months/crop, so there is usually only one crop per year and the harvest is in the spring.


KDM rice

When cooked, KDM rice gives off a soft, natural jasmine aroma and a sweet taste.

Consumption market: KDM rice is famous in countries like China, Malaysia, Indonesia, Europe, America and Africa.

FOB price of KDM rice: 580-600 USD/MT

4 Things to know about Vietnam fragrant rice import

Here are something about Vietnam fragrant rice import that you should know:

Competitive advantages of Vietnam fragrant rice

Viet Nam is also one of the world’s leading rice exporters. Vietnam fragrant rice has a low price but the quality is similar to rice from other countries. Viet Nam’s rice supply is quite abundant thanks to the continuous expansion of rice-growing areas, modern irrigation systems and high-skilled labor. Besides, Viet Nam focuses on producing low-cost but high-yielding rice varieties.

Watch more about the fluctuation in the price of Vietnam rice:

Trade policy for Vietnam fragrant rice

According to the EVFTA, the EU gives Viet Nam a quota of 80,000 tons of rice per year, including 30,000 tons of milled rice, 20,000 tons of unmilled rice and 30,000 tons of Vietnam fragrant rice. For rice products, the EU will bring the duty rate to 0% after 3-5 years. This has opened up an opportunity for Vietnam fragrant rice from Viet Nam to compete with other countries when exporting to the EU market. Currently, some rice varieties have degraded and are no longer put into production for export to the EU markets. The Ministry of Agriculture and Rural Development of Vietnam has proposed to the Ministry of Industry and Trade to add 6 new varieties of Vietnam fragrant rice to the list of rice varieties that are entitled to tariff quotas. They are ST24, ST25, DT08, OM18, OM7347 and OM9921.

The Philippines, Vietnam’s largest rice consumption market, has just decided to implement a reduction in import tax on rice from Vietnam to curb inflation. The rice import tax rate that the Philippines applies to Vietnam is 35% until the end of 2022 (the previous rate was 40-50%). This helps rice importers in the Philippines access the Vietnam fragrant rice supply with a more stable price.


Freight rates in Viet Nam have increased rapidly in the first quarter of 2022. One of the reasons why freight rates have skyrocketed is the prolonged supply chain disruption leading to a shortage of empty containers in Asia. Freight rates in many sea routes have set a new record that is higher than the peak level of 2021. However, according to the updated information in June, freight rates in Viet Nam have reduced and remained stable.


Ocean freights from Vietnam port (June 2022)

Above is the table of freight rates of some sea routes from Viet Nam to different regions in the world. (The information is updated in June 2022 and is for reference only)

Certificate and import regulations for Vietnam fragrant rice

To import Vietnamese rice, different nations will require different certificates and certificates and documents. For example, the Philippines requires importers to have the following documents:

  • Application Form
  • Letter of Intent (Prescribed Format)
  • Suppliers Pro-forma Invoice
  • Affidavit of Undertaking
  • 52017 Audited Financial Statement received stamped by BIR

All of these documents have to be issued by the NFA General Guidelines and verified by DTI (Department of Trade and Industry Philippines).

Vietnam fragrant rice has to be verified by one of these certificates prior to being exported: USDA Organic, VN-STAMEQ, FFL, FDA, Global Gap, Organic, Viet Gap, TCVN, and so on.


Certificates for Vietnam fragrant rice quality

Additionally, Vietnam fragrant rice exporters must satisfy some important regulations, including:

  • Have at least one rice warehouse that is up to standard
  • Have at least one rice milling factory that is up to standard
  • Rice export license from the Vietnamese Government
  • Bill of lading
  • Packing list
  • Cargo insurance
  • Certificate of Quality
  • Certificate of Origin
  • Certificate of Phytosanitary
  • Certificate of Fumigation
  • and other documents


How to choose reputable Vietnam fragrant rice suppliers?

Finding a trustworthy supplier is crucial to your company’s competitiveness and success. But, with thousands of Vietnam fragrant rice suppliers to select from, how can we know which one to work with? Below are 5 steps to finding your ideal fragrant rice suppliers:

Step 1: Conduct extensive research to establish a list of trusted Vietnam fragrant rice suppliers.

Finding a good Vietnam fragrant rice provider who matches your requirements is much easier thanks to the internet. There are several tools and platforms that you can use, including:

Use Google: reputable websites like go4WorldBusiness, World’s Top Exports, or the Government Office may give you lists of top Vietnam fragrant rice providers.

Linkedin: You can join groups namely Rice importers worldwide, Rice Trade Import & Export, EU Rice importer, etc to find who are supplying Vietnam fragrant rice products on Linkedin.


Linkedin groups for rice import

Facebook: You can join groups namely Rice Traders, RICE-IMPORT-EXPORT, WORLD RICE, GRAIN EXPORTERS & IMPORTERS to find Vietnam fragrant rice suppliers

Step 2: Verify the information of potential Vietnam fragrant rice suppliers to minimize the risk of scam

Examine their websites: Is their material and resources professionally organized?

Examine the validity of these contact information: Email, phone number, company address, or certificate

You can also use an IP checker to determine how long these Vietnam fragrant rice suppliers have been online. Be careful that time on the website is not usually the same as the number of experience years, since many traditional companies are just converting to sell their products on the digital platforms.

Step 3: Make direct contact with the Vietnam fragrant rice suppliers

After researching and identifying some of the most prestigious Vietnam fragrant rice suppliers, it is important to make contact with them to learn more about them and how to become their partners.

There are numerous tools available to contact them. The most typical options are to talk via website, email, or WhatsApp. We contact the Vietnam fragrant rice suppliers to obtain crucial information such as products, quantity discounts, terms of payment, terms of delivery and other special requests.

To assess the professionalism of the Vietnam fragrant rice suppliers, the best option is to call or make a video chat with them.

Step 4: Select the best Vietnam fragrant rice providers.

After gathering the necessary information, choose 4-5 potential Vietnam rice suppliers with whom to continue the negotiation

Step 5: Negotiate more to improve the agreements between both parties.

Negotiate the following terms with Vietnam fragrant rice suppliers to achieve the best deal: price, trade discount, terms of packaging, terms of payment, terms of delivery and other special requirements


A negotiation session

Choose the best Vietnam fragrant rice manufacturers to work with. We recommend you choose 2-3 suppliers to minimize the risks in wholesale trading.

Top 5 leading Vietnam fragrant rice suppliers

Sunrise Ins Group

Sunrise Ins Group has been founded since 2012 and had a wide distribution network in both domestic and international markets. Some Vietnam fragrant rice varieties such as KDM and Japonica are important products that they supply to numerous markets across the world.


Sunrise Ins

Sunrise Ins Group is now well recognized by many rice traders due to its high-quality products, excellent services, and cheap prices of Vietnam fragrant rice products.


Angimex is a Vietnam fragrant rice supplier situated in An Giang province and has a network of modern manufacturers with a capacity of 100,000 tons per year. The company always provides Vietnam fragrant rice at the lowest possible price. Rice products of Angimex are now distributed in either high-end or traditional markets.


K-Agriculture is one of the best rice companies in Vietnam. They supply many types of rice, including ST24, ST25, Jasmine or DT08. They have experience in exporting wholesale rice to over 100 countries. Powered by the Ministry of Industry and Trade of Viet Nam, K-Agriculture has been a trustworthy Vietnam fragrant rice supplier for international customers.



Want to get free consultant, contact via:
Whatsapp: +84855555837 (Ms. Kris)

Quoc Te Gia Company

Quoc Te Gia International Joint Stock Company was founded in 2008. They have 13 years of experience in the rice export and they are one of the main suppliers of aromatic rice. Rice products of Quoc Te Gia are distributed in more than 30 countries.


Vilaconic was established in 1980 as the largest manufacturer and supplier of Vietnam fragrant rice. After 33 years of experience, the company has built a good brand position and reputation in the market. Currently, the fragrant rice products of Vilaconic have been exported to many countries and regions, by a wide distribution system around the world.



The company is continuously recognized by the Ministry of Industry and Trade of Vietnam as the leading prestigious export company in Vietnam.

In conclusion, this article provides you with the information you need to know about Vietnam fragrant rice. Hope you find this article useful. Please leave a comment for further explanation from experts from K-agriculture which is one of the biggest factories in agriculture in Vietnam!

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    About author Kris Nguyen

    Kris Thu An is the Sales Director of K-Agriculture Factory. She has 10 years of experience in the field of marketing, import and export. She is striving for expanding operations and improving business performance in as many markets as possible. She always seeks and brings to customers worldwide new, fresh agricultural products at a competitive price and provides the best quality customer service to satisfy all of our beloved customers. You can contact her on Whatsapp via number +84 85 5555 837 to get free consultation!

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